Shopify defines ecommerce marketing as the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.
Ecommerce marketing is essential for the growth of your ecommerce business. This guide explains what ecommerce marketing is, why it is so important, and how to build and implement a successful ecommerce marketing strategy.
Ecommerce marketing is all about getting the attention of online buyers. No matter what share of the online market you're targeting, it's imperative to establish a strong online presence and reach your customers.
In the last decade, ecommerce growth has resulted in a $3.5 trillion dollar industry. Industry growth is projected to continue upwards, driving even more revenue. The opportunities for businesses are big if that business can build a brand, reach potential customers, and build a strong relationship with those customers.
Learn more with these helpful resources:
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Learn more about how important your website and user experience are when it comes to attracting and engaging potential customers.
Ecommerce is a lifeline for retailers struggling to survive and thrive. But while ecommerce brings new opportunities, it also brings new threats.
The ecommerce market is vast, and the challenges online retailers face include everything from greater competition making it difficult to capture the attention of potential customers, to combatting online fraud and digital threats to revenue.
Some resource that may be useful to you when it comes to understanding these threats include:
Coupon extensions like Honey and Capital One Shopping are popular with online shoppers, but they have a big impact on online retailers. Learn more about how much coupon extensions are costing online retailers.
Influencer marketing is the endorsement of a product or service by a third party, and it can be highly effective. Unfortunately, the rise of influencer marketing has also given rise to influencer fraud. Find out how to identify and avoid influencer fraud.
The opportunities that ecommerce offers retailers, as well as the threats to retail sales, are both very much dependent on a strong ecommerce marketing strategy.
Online retailers that develop and execute a strong ecommerce marketing strategy have a greater chance of benefiting from the opportunities and combatting the threats they face.
Discover some resources to help you develop your ecommerce marketing strategy:
Reaching potential ecommerce customers and building your brand in a competitive landscape depends heavily on digital marketing. Find out how to evaluate ecommerce marketing efforts for greater ROI.
While an ecommerce marketing strategy is the first step to your online retail business growth, tracking the impact of your ecommerce marketing efforts closes the loop. Find out what KPIs you should be tracking to understand the impact these efforts have on your business.
Ecommerce is a growing industry that is continuously evolving, meaning ecommerce marketing strategies must adapt and change too. Building and implementing a successful ecommerce marketing strategy will have a significant impact on the success of your online retail business.
The future of retail is a landscape where buyers and businesses can build real relationships, engage digitally, and create a thriving retail ecosystem.Read More →
While a strong ecommerce marketing strategy lays the groundwork for your online retail business, understanding the impact of that strategy is how online retailers make informed business decisions that support growth.
What metrics should you be keeping track of in order to understand the effects coupon extensions are having on your revenue and margins?Learn More →
There are various methods on the market for combatting malvertising. Understanding the differences between the options, and comparing how they work, can help you select the right approach for your needs.
Coupon extensions are browser extensions that buyers can install in their web browsers (ex. Google Chrome) that allow them to discover and automatically apply coupons in shopping carts on ecommerce websites. And they have a real impact on your revenue.Read More →
Coupon extensions allow users access to coupons they should never be authorized to use in the first place. In this post, we walk through a few examples of what can happen when a coupon extension interacts with your checkout process.Read More →
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If you've been experiencing slipping margins, you may want to examine whether coupon extensions are part of the problem. The good news is, there is a solution for the coupon extension problem.Read More →
Are statistics and data about ecommerce marketing exciting to you? (Us too!) Let's get nerdy together!
For ecommerce merchants, key performance indicators (KPIs) are vitally important to fully understand the state of your business, and the success of the tactics you choose to implement. Find out which ecommerce marketing KPIs to trackRead More →
The 2020 holiday season was different for many reasons. Changes in buying behavior meant changes in ecommerce marketing. Here's what we learned.Read More →
Ecommerce (or digital commerce) businesses sell things online. They do this through digital properties, usually websites.
In the last decade, ecommerce has become a $3.5 trillion dollar industry, with projections showing the industry continuing to grow.
That growth includes growing competition. This is why ecommerce marketing is necessary. It's the best way to build brand recognition, reach potential customers, and foster a community of loyal customers.
A strong marketing strategy will get your brand in front of the right buyers, keep your brand top of mind, and inspire online shoppers to purchase from you. Understanding buyer behavior is the first step to developing your ecommerce marketing strategy.
Shoppers are spending more time online and choosing to shop online over brick and mortar stores. To effectively push ecommerce sales to buyers who are using the internet this way, you need to be just as active online as they are.
In building an e-commerce marketing plan, some components to consider include:
Measuring the success of e-commerce marketing efforts, it isn't just about sales.
To understand the state of your business and the effects of ecommerce marketing tactics, these are the 10 key metrics to watch: