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by Matt Peck, on Jul 22, 2021 2:43:12 PM

If you’re a digital ad publisher, it's easy to put your programmatic campaign on autopilot and watch the revenue come in. But taking the time to optimize your site and …

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Topics:AdOps StrategyAd Revenue

by Kathleen Booth, on Jul 21, 2021 9:00:00 AM

As an ad ops leader, what are the biggest challenges you wish you could solve? For Keith Candiotti, viewability was at the top of the list. During his tenture as …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jul 20, 2021 9:00:00 AM

If you are an ecommerce store looking to increase your site traffic, social media following, or customer loyalty, offering shoppers discounts codes in return for information and subscriptions is one …

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Topics:ecommerce

by Marshall Moritz, on Jul 15, 2021 5:00:46 PM

This is the first article in a new series called “Data Snacks” that will briefly highlight unusual malvertising activity as it occurs. Each Data Snack will cover what happened, why …

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Topics:Malvertising DataMalvertisingMalvertising SolutionsAdOps StrategyAd Revenue

by Matt Peck, on Jul 15, 2021 9:30:00 AM

As a digital ad publisher, you’ve probably been taught to live and die by your CPM and eCPM, or the amount advertisers pay you for every one thousand views their …

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Topics:AdOps StrategyAd Revenue

by Kathleen Booth, on Jul 14, 2021 9:00:00 AM

Most ad ops teams got their starts as purely direct sales models and then evolved to a programmatic one, but Marc Boswell and the team at LoveToKnow Media have done …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jul 13, 2021 9:00:00 AM

Using discounts and coupons to grow sales and acquire new customers has been a cornerstone of marketing since 1888 when Coca-Cola first offered paper coupons that were redeemable for one …

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Topics:ecommerce

by Matt Peck, on Jul 8, 2021 9:00:00 AM

As an ad publisher, keeping healthy session lengths and bounce rates is intimately tied to maximizing your ad revenue, and providing users with user experience that delights them is key …

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Topics:Ad Fraud 101AdOps StrategyAd Revenue

by Kathleen Booth, on Jul 7, 2021 9:00:00 AM

James Strang is the Founder of AdOps Boost and a technical whiz when it comes to the business of ad operations. He's also a champion of neurodiversity who's been chronicling …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Jul 6, 2021 12:00:00 PM

Daren Limas is the Director of Accounts at Klickly.com, a commission-based marketing solution that allows shoppers to discover products across multiple platforms, while also creating shoppable advertisements for its brands …

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