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by Andrew Reed, on May 5, 2021 3:30:53 PM

Coupons are a common and effective tool used to accomplish a number of marketing goals. Whether it is having customers sign up for newsletters, refer you to a friend, share …

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Topics:ecommerce

by Matt Peck, on May 4, 2021 9:00:00 AM

If you've decided your website is getting enough traffic to start self-publishing ads, getting familiar with the common pricing models and knowing how to calculate your own metrics is going …

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Topics:AdOps Strategy

by Andrew Reed, on Apr 27, 2021 11:15:00 AM

Ecommerce continues to experience unprecedented growth, and for ecommerce brands looking to improve their performance, Shopify's app library is chock-full helpful integrations to boost your site's functionality, cut costs, and …

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Topics:ecommerce

by Andrew Reed, on Apr 20, 2021 9:00:00 AM

If you are running an ecommerce business, it’s more than likely your margins are being cut into by coupon browser extensions like Honey and Capital One Shopping. About a third …

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Topics:ecommerce

by Matt Gillis, on Apr 15, 2021 12:00:00 PM

In July of 2019, IAB introduced two new technical solutions to the supply side of online advertising. Sellers.json and the SupplyChain Object brought increased transparency to the convoluted buyer market, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Kathleen Booth, on Apr 13, 2021 9:00:00 AM

The online shopping ecosystem is constantly evolving, so whether you're just starting out with your ecommerce business, or are an industry veteran, there's always something new to learn. As ecommerce …

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Topics:ecommerce

by Lila Hunt, on Apr 12, 2021 9:00:00 AM

What does ad tech look like in a world without client side third party cookie matching? In the most beautiful tech utopia, all our ad services move to server-to-server connections, …

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Topics:AdOps Strategy

by Andrew Reed, on Apr 8, 2021 11:51:08 AM

The current state of the online ad industry is far from perfect. A clean and transparent solution to harmful malvertising has yet to be executed across the online advertising ecosystem, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Matt Peck, on Apr 7, 2021 8:45:00 AM

In its most basic terms, advertising revenue is the income you earn from publishing paid advertisements on your website(s), social media accounts, or similar online platforms. Content and advertising have …

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Topics:Malvertising 101AdOps Strategy

by Kathleen Booth, on Apr 6, 2021 9:00:00 AM

Setting your ecommerce business apart from competitors online is critical, but can be tricky given the proliferation of copycat products and the ease with which new competitors can quickly stand …

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Topics:ecommerce

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