clean.io Blog

Russ Macumber found his start in eCommerce through marketing, running six-cent ads through Google in the early 2000s, focusing on a handful of banner ads and minimal tracking data. He …

Ari Paparo got his start in the Adtech industry by joining a small company at the time called Doubleclick, shortly after the dot-com crash. There he helped turn the fledgling …

With thousands of online retailers to compete with across dozens of platforms and verticals, attracting new customers to your online store can be difficult. Luckily, discounting products and running promotional …

Lisa Howard started her journey towards becoming a global leader in online advertising at journalism school at the University of Georgia, where she competed as a student-athlete in swimming. Her …

After you have calculated your cost, have a layout of your ideal customer, and how your product or service can fit into the competitive market, you can start to settle …

Many businesses will make the mistake of setting prices without much consideration, putting them at a disadvantage right out of the gate. Making sure prices are affordable is one thing, …

As a digital retailer, you put a lot of time and thought into tracking and utilizing your KPIs to make decisions that improve your business. What happens when this data …

Coupon campaigns are great ways to reach new customers or retarget existing ones, but they don’t come without their risks. An unchecked coupon strategy can leave you vulnerable to coupon …

Over the past three months, the cleanAD network has seen an explosion of a particular brand of scam, surrounding an energy-saving system that the Advertising Standards Authority and other watchdog …

Driving attention to your online store with discounts and digital coupon codes is a tried and true strategy that remains an effective way to help boost sales. In fact, more …