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by Kathleen Booth, on Jan 21, 2021 10:07:34 AM

2020 was an unusual—and eventful—year in the worlds of malvertising and programmatic advertising. COVID drove significant shifts in brand advertising spend, and the resulting changes in CPMs opened up opportunities …

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Topics:Malvertising

by Kathleen Booth, on Jan 19, 2021 9:00:00 AM

Q4 of 2020 saw a relatively steep decline in mobile and social threat levels, while mobile still remains the highest producer of threats overall. This trend piqued our interest and …

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Topics:Malvertising DataMalvertising

by Kathleen Booth, on Jan 14, 2021 9:00:00 AM

Analysts project that the ecommerce industry will be worth over 6.5 trillion dollars by 2022. Whether you’re thinking of starting a niche Etsy shop or trying to wreck Amazon’s ride, …

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Topics:ecommerce

by Eric Trouton, on Jan 7, 2021 9:00:00 AM

Are you an online retailer who has noticed margins getting thinner despite increases in overall online revenue? Have you considered the effect coupon extensions such as Honey and Capital One …

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Topics:ecommerce

by Mike Winnick, on Jan 5, 2021 9:00:00 AM

When it comes to identifying and reporting on malvertising threats, there is one huge elephant in the room that nobody wants to address. (source) That elephant is “false positives.” A …

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Topics:MalvertisingMalvertising Solutions

by Kathleen Booth, on Dec 30, 2020 9:00:00 AM

Coupon extensions like Honey, Capital One Shopping (formerly Wikibuy) and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help …

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Topics:ecommerce

by Geoff Stupay, on Dec 28, 2020 9:00:00 AM

One of the most confusing parts about malvertising, and malware in general, is understanding how the perpetrators use these techniques to actually make money. There are a lot of smoke …

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Topics:Malvertising

by Kathleen Booth, on Dec 23, 2020 9:00:00 AM

Couponing has a long, reliable track record of helping ecommerce merchants increase sales, with as many as 60% of online shoppers looking for digital coupons to save money at a …

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Topics:ecommerce

by Eric Trouton, on Dec 21, 2020 9:00:00 AM

Heavy ads are digital advertisements that consume an inordinate amount of system resources and can significantly slow down website page load times. Heavy ads are a big concern for digital …

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Topics:AdOps StrategyHeavy Ads

by Eric Trouton, on Dec 17, 2020 9:00:00 AM

Shopping online is easy, fast and fun. Most buyers use ecommerce platforms to shop online on a regular basis, and because they can now buy everything, from sneakers to spinach, …

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Topics:ecommerceDigital Engagement Security

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