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by Andrew Reed, on Apr 20, 2021 9:00:00 AM

If you are running an ecommerce business, it’s more than likely your margins are being cut into by coupon browser extensions like Honey and Capital One Shopping. About a third …

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Topics:ecommerce

by Matt Gillis, on Apr 15, 2021 12:00:00 PM

In July of 2019, IAB introduced two new technical solutions to the supply side of online advertising. Sellers.json and the SupplyChain Object brought increased transparency to the convoluted buyer market, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Kathleen Booth, on Apr 13, 2021 9:00:00 AM

The online shopping ecosystem is constantly evolving, so whether you're just starting out with your ecommerce business, or are an industry veteran, there's always something new to learn. As ecommerce …

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Topics:ecommerce

by Lila Hunt, on Apr 12, 2021 9:00:00 AM

What does ad tech look like in a world without client side third party cookie matching? In the most beautiful tech utopia, all our ad services move to server-to-server connections, …

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Topics:AdOps Strategy

by Andrew Reed, on Apr 8, 2021 11:51:08 AM

The current state of the online ad industry is far from perfect. A clean and transparent solution to harmful malvertising has yet to be executed across the online advertising ecosystem, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Matt Peck, on Apr 7, 2021 8:45:00 AM

In its most basic terms, advertising revenue is the income you earn from publishing paid advertisements on your website(s), social media accounts, or similar online platforms. Content and advertising have …

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Topics:Malvertising 101AdOps Strategy

by Kathleen Booth, on Apr 6, 2021 9:00:00 AM

Setting your ecommerce business apart from competitors online is critical, but can be tricky given the proliferation of copycat products and the ease with which new competitors can quickly stand …

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Topics:ecommerce

by Andrew Reed, on Apr 1, 2021 10:11:29 AM

AdOps is a fast evolving industry, and you're going to need the right team structure for your business in order to effectively manage your clients’ ad campaigns. Beyond knowing how …

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Topics:AdOps Strategy

by Kathleen Booth, on Mar 30, 2021 9:00:00 AM

Ecommerce has been taking bites out of retail sales for years now, a trend only exacerbated by the 2020 pandemic, with ecommerce sales now accounting for 21.3% of total retail …

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Topics:ecommerce

by Matt Peck, on Mar 26, 2021 4:16:19 PM

The online advertising ecosystem can be fast-paced and complicated. Waiting for a new team member, or even an old one, to get up to speed on all the latest Ad …

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Topics:AdOps Strategy

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