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by Myles Engler, on Jun 25, 2021 9:00:00 AM

This is a guest post by Myles Engler of Playwire. Myles is the Vice President of Yield Optimization at Playwire. With more than 12 years of experience in digital media, …

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Topics:Ad Revenue

by Andrew Reed, on Jun 24, 2021 9:00:00 AM

As a publisher, your user experience (UX) is key to maintaining and optimizing your ad revenue. If a user comes to your site and is frustrated or disappointed by their …

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Topics:AdOps StrategyHeavy AdsAd Revenue

by Kathleen Booth, on Jun 23, 2021 9:00:00 AM

Sarah Wagner's career has given her unique insights into the world of advertising operations. From her early work as an ad ops strategist for ComicBook.com, to brand- and agency-side work …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Jun 22, 2021 9:00:00 AM

For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …

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Topics:ecommerce

by Andrew Reed, on Jun 17, 2021 9:00:00 AM

If you want to maximize your payout as an online publisher, maintaining a healthy and non-disruptive user experience is key. The more eyes on your website, the more impressions you …

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Topics:AdOps StrategyHeavy Ads

by Kathleen Booth, on Jun 15, 2021 5:00:00 PM

Jared Collette is Senior Director of Ad Operations at Major League Fishing where he oversees ad and sponsorship product development, digital governance and analytics, ad serving platforms and processes, and …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Jun 15, 2021 9:00:00 AM

Russell McAthey is the founder and CEO of ringside.ai, a cutting edge marketing analytics solution that uses in-depth data analytics and machine learning to expand your understanding of your customer …

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Topics:Insiderecommerce

by Lila Hunt, on Jun 11, 2021 9:00:00 AM

I recently joined the Ad Ops All Stars podcast with Kathleen from Clean.IO and she asked me “What is it like being a woman in ad tech?” TLDR; the struggle …

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Topics:AdOps StrategyAd Ops All Stars

by Matt Peck, on Jun 10, 2021 9:00:00 AM

Driving traffic to your site is not only challenging, but it can also be expensive. So the last thing you want is to scare that user away with a bad …

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Topics:AdOps Strategy

by Kathleen Booth, on Jun 9, 2021 9:00:00 AM

Scott Messer is SVP, Media at Leaf Group where he overseas revenue operations across Leaf Group's Media division and manages a portfolio of 40+ owned and operated, vertical-focused websites. In …

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Topics:AdOps StrategyAd Ops All Stars

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