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Bad actor sets up a malvertising campaign through DSP.
Bad actor submits their campaign for creative review.
DSP and SSP Pre-Scanning Tools attempt to check for malicious activity at this step. Bad actors can check for scanning environments and hide malicious activity.
Bad actor's campaign is launched and begins running.
Blocklists try to catch known bad actors at this stage. These tools require checking a long list of known bad actors and can introduce latency.
Ad creative renders on the publisher site, and malvertiser pays SSP for the impression.
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cleanAD uses behavioral analysis to recognize and block code as it begins to attempt to execute malicious activity on the publisher site.
cleanAD provides the data needed to stop attacks at the source. SSP can now remove malvertiser from the platform.
Paul Bofkin
VP, Product Management, Xandr
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