Malvertising is a malicious attack that impacts legitimate websites when bad actors purchase and submit ads through advertising platforms that appear to be normal, but in fact execute malicious activity when displayed on the publisher site. The ultimate goal of malicious ads is to either inject malware on end user devices or obtain personal information through phishing pages.
Malvertising poses a real risk to publishers and platforms alike. This guide explains what malvertising is, what forms it takes, the extent of the risk, and how to prevent it.
Malvertising affects every part of the digital advertising chain differently. From platforms to publishers, and all the way down to the end user who may have been the victim of a malvertising attack, everyone is affected.
Learn more about how malvertising tends to affect revenue and create costs for publishers, so you can consider how they apply to your organization.
Learn more about the methods anti-malvertising solutions offer for integrating their tools onto your website: creative wrapping and page-level scripts.
As a platform, the publishers you serve depend on you to provide them with quality ads. Stopping malvertising at the source, as fast as you can, helps you to protect every member of the ecosystem downstream from you and preserve your own reputation as a quality platform.
Some resource that may be most useful to you include:
A new partnership between clean.io and Index Exchange will further the ad exchange’s commitment to combating malvertising on behalf of publishers and consumers.
Who is truly responsible for blocking malvertising at the source? Learn more about the variety of options platforms have for stopping malvertisers.
Have you been the victim of a malicious redirect? Concerned that your device may be compromised? This section of our malvertising guide outlines how to protect yourself as a potential victim of malvertising.
Malvertising is an evolving landscape in which bad actors are constantly finding new ways to infiltrate user experiences and profit off your unsuspecting audience. The key to learning how to prevent malvertising is to understand how it is executed, which is why we’ve created this series of blogs to provide an overview of the different attack types and delivery methods.
Learn more about the different methods employed by malvertisers to get their malicious code to the place where it executes.Read More →
Examples of malvertising in action can help to illustrate the problems it can cause and allow you to more deeply understand the various different types of attacks.
Q4 advertising revenue is always the most revenue-producing quarter of the year. Learn more about why and how you can protect that revenue from the Q4 spike in malvertising.Read More →
See examples of cloaking attacks and learn more about how we have expanded the cleanAD feature set to protect publishers from cloaking attacks.Read More →
There are various methods on the market for combatting malvertising. Understanding the differences between the options, and comparing how they work can help you select the right approach for your needs.
Many sites will get attacked by malware (or bad ads) at some point. Learn your options for preventing malvertising and how to best shore up your defenses from unwanted ads.Read More →
Read or watch the recorded webinar for insights from Seth Demsey, cofounder of clean.io, as to why the average malvertising prevention strategy does not work.Learn More →
Learn more about the methods anti-malvertising solutions offer for integrating their tools onto your website: creative wrapping and page-level scripts.Read More →
This article will help you understand the three different categories of tools used to fight malvertising, how they work, as well how effective they are.Read More →
Like to geek out on statistics and data about malvertising? (We do too!) We’ve got plenty of that to go around.
The complexity of the digital advertising ecosystem works to the advantage of malvertisers. Learn how publishers can pinpoint the weak link in the chain.Read More →
Malvertising is an attack where bad actors use legitimate ad units on publisher websites to inject malicious codes masquerading as a legitimate ad that typically redirects users to malicious websites.
Eradicating, or getting rid of malvertising is really a different story depending on who you are in the digital advertising delivery chain:
The complexity of the digital advertising ecosystem offers numerous opportunities to hide malicious activity, while reaching a very large audience. Because there are so many steps in the advertising chain, with no agreed upon single step responsible for detecting malvertising makes it easy to sneak through under the radar.
Yes: you can end up with malware on your device from a malicious ad. Sometimes the ad itself carries malicious code, and it can also come from the landing page you are automatically directed to by a malicious ad.
Malicious code is third party code run without your permission that is meant to execute an action you don’t want or seeks to collect personal information or data from victims.