Bad actor sets up a malvertising campaign.
Bad actor submits their campaign for creative review.
Pre-Scanning Tools attempt to check for malicious activity at this step. Bad actors can detect scanning environments and hide malicious activity.
Bad actor's campaign is launched, begins running and begins attempting to deliver impressions.
Blocklists try to catch known bad actors at this stage. These tools require checking a long list of known bad actors and can introduce latency.
Ad creative renders on the page, and malveritser pays for their impression.
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Clean.io uses behavioral analysis to recognize and block code as it begins to attempt to execute malicious activity.
The malicious portion of the code begins to execute, potentially damaging the user experience and publisher revenue... unless you are using clean.io.
Erik Requidan
CEO, Media Tradecraft
Vince Banks
SVP of Revenue Operations, 101 Network
