Publishers | Anti-Malvertising Solutions

End Problems with Malvertisers for Good

You want an anti-malvertising solution that:

You don’t have to think about, at all.
Preserves ad dollars and reporting.
Completely eliminates problems with malicious ads.
Integrates in minutes, with no maintenance.
Improves your user experience.

Sound too good to be true? It’s not. It's cleanAD.

Try it Free

Book a Demo →

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Make Bad Ads a Problem of the Past

You can rest assured that malicious ads are being blocked, even if you’re not having to spend hours of precious time tracking them down.

Our behavior-based blocking solution looks for, and triggers on, malicious code only. Which means you can almost completely stop thinking about malvertisers.

The bottom line: You get to focus on the most important stuff.

Get Started

Book a Demo →

“cleanAD is truly a maintenance-free solution. We added the script on our pages and that’s the end of the story. It has performed exactly as advertised.”
Lauren Hefferon, Product Manager at Curiosity Media

“The moment the cleanAD integration was complete, it was like a faucet had been turned off. There was not a drip left.”
Matt Cannon, COO, Venatus Media

“Getting started with cleanAD was like a dream. Since it was installed, we haven’t had any issues at all. We have almost gotten to the point where we forgot the problem ever existed at all.”
Kim Skovgaards Jørgensen, Programmatic Lead, STEP Network

Want to stick it to the malvertisers?
(That's ok, we do to!)

Learn more about how System1 has solved their problems with malvertising without sacrificing any revenue.

Read the Case Study

“I love sticking it to the bad guys. cleanAD forces malvertisers to pay for their ads, and they get no return for their efforts. I feel vindicated knowing their campaigns perform worse as a result of the tools we have in place."

→ Lila Hunt, System1

Fast, Maintenance Free, and Simple

Integrate the cleanAD page-level script in minutes (yes, really!) to get up and running.

There is no creative wrapping, and the script doesn’t require special integration with your code, meaning there is no maintenance and it provides more effective protection.

The bottom line: Better protection. Easier integration.

Learn More →

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“It takes about 10-15 seconds to install the script on our publisher websites, and they are instantly protected.”
Jekaterina Rogovenko, Ad Operations Specialist, STEP Network

“The two things that really struck me about cleanAD were how easy it was to integrate into our stack, and how quickly and immediately it completely ended our battle with malicious redirects.”
Matt Cannon, COO, Venatus Media

“The best part about cleanAD is it holds the bad guys accountable to pay for the inventory they claim, whereas for other solutions, that revenue may be lost by blocking.”
Lila Hunt, Head of Digital Ad Strategy at System1

“Preserving ad dollars and ad reporting was our number one priority. cleanAD was able to prove during the free trial that we would never have to sacrifice revenue when choosing to block malicious ads.”
Lauren Hefferon, Product Manager at Curiosity Media

“cleanAD worked exactly as described. Simple, effective, and smart. Following implementation, we saw all key financial KPIs improve.”
Omry Aviry, Chief Product Officer, PubPlus

“There are other solutions out there that block malicious advertising, but you're not actually going to get paid for those impressions. But with cleanAD you're still getting paid by the malicious advertiser. ”
Jeff Myers, Co-founder, Factinate.com

Engagement Metrics

Watch user engagement rates, session depth and session length improve as you remove bad ads from your user experience, increasing your revenue potential.

Read a Case Study →

Ad Quality

Build in category blocks to ensure ads that don’t fit your desired content guidelines aren’t shown to your audience.

See How a cleanAD Customer Solves for Ad Quality →

Page Load Speed

cleanAD blocks advertisements that take up an inordinate amount of resources (Heavy Ads) and slow the experience for your users.

Learn More →

Ad Revenue

cleanAD is the only malvertising prevention solution on the market that forces malvertisers to pay for their impressions, so you don’t sacrifice a dollar.

Read a Case Study →

Ad Ops Efficiency

Improve your team’s efficiency overnight. Remove the efforts tied to tracking down the “bad guys” and fighting fires with more strategic activities.

See it in Action →

Increase Yield

Improved user engagement metrics means more opportunities for more eyes on ad units, increasing the total yield from your advertising efforts.

Read a Case Study →

What Makes cleanAD Different?

Compare cleanAD's behavior-based blocking with other malvertising prevention tools.

Capabilities

Behavior-based blocking capabilities

✔

Monitors code in realtime for markers of malicious activity.

✘

Blocks based on lists of past-known offenders.

✘

Test ad creative in sandbox environment.

Blocklist or static analysis capabilities

✔

Allows the additional usage of static blocklisting features should you have specific lists you'd like blocked.

✔

This is the primary method by which this category of tool works to block.

✔

Can check various aspects of an ad or creative against lists of known offenders.

Category blocks for ad quality

✔

Allows for the use of category blocks to maintain ad quality.

✔

Allows for the use of category blocks to maintain ad quality.

✔

Allows for the use of category blocks to maintain ad quality.

Realtime blocking and reporting

Advanced

More detailed forensics available.

Sometimes

Some detailed tracking available.

Rarely

Rarely includes detailed reporting.

Features

Forces malvertisers to pay for impressions

✔

When malvertisers attempt to purchase an ad, they pay for the impression but the malicious behavior is blocked.

✘

Ads recognized as bad are blocked before the malvertiser pays for them.

✘

Ads recognized as bad are blocked before the malvertiser pays for them.

Flexible Ad Replacement Options

Not Required

Because malvertisers pay for every impression, no ad replacement is needed.

Sometimes

Some blocklisting tools allow for re-auction of an ad that was blocked.

N/A

Not applicable to this type of solution.

Integration Type

On-Page Script

A single line of JavaScript, applied at page-level protects the entire page.

Creative Wrapping

Must be integrated in the code around each ad-unit on page.

Ad hoc or Manual

Must be integrated into the ad tech stack and fed specific ads that you want tested.

Live Website Scanning

✔

Runs live in realtime on the page.

✔

Runs live in realtime on the page.

✘

Runs outside of the website page in a pre-scan or sandbox environment.

Benefits

Ability to automatically detect novel threats

✔

Can automatically catch novel threats, solely based on code behavior.

✘

Human intervention is required (typically via threat-hunting teams) to recognize novel threats.

N/A

Not applicable to this type of solution.

Ability to automatically recognize “detection avoidance” techniques

✔

Can automatically catch detection avoidance techniques, solely based on code behavior.

✘

Human intervention is required to recognize detection avoidance techniques.

N/A

Not applicable to this type of solution.

Risks of false positives

Low

High

Low

Risks of false negatives

Low

High

Effect on page load speed

Very Low

Low to Med

None

These kinds of tools are not running on a live page but instead in a sandbox environment.

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Reporting that Will Knock Your Socks Off

While you can choose not to ever think about malvertising again if you want, you can also dive into the details as far as you like. cleanAD’s Offending Creative Reports give you all the information you need to know you’re covered:

Routing data through SSPs and DSPs
Malicious code snippets and walk-through of attack chain
Attack type and description
Offending creative and creative IDs

cleanAD

Forget Everything You Think You Know About Anti-Malvertising Tools.

The most effective control over the ads on your site, set up in 10 minutes or less.

End Problems with Malvertisers for Good

Set it and Forget it, REALLY

Make Bad Ads a Problem of the Past

Want the low down on cleanAD?

“cleanAD is truly a maintenance-free solution. We added the script on our pages and that’s the end of the story. It has performed exactly as advertised.”Lauren Hefferon, Product Manager at Curiosity Media

“The moment the cleanAD integration was complete, it was like a faucet had been turned off. There was not a drip left.”Matt Cannon, COO, Venatus Media

“Getting started with cleanAD was like a dream. Since it was installed, we haven’t had any issues at all. We have almost gotten to the point where we forgot the problem ever existed at all.”Kim Skovgaards Jørgensen, Programmatic Lead, STEP Network

Want to stick it to the malvertisers?(That's ok, we do to!)

The Simplest and Most Effective Integration

Fast, Maintenance Free, and Simple

“It takes about 10-15 seconds to install the script on our publisher websites, and they are instantly protected.”Jekaterina Rogovenko, Ad Operations Specialist, STEP Network

“The two things that really struck me about cleanAD were how easy it was to integrate into our stack, and how quickly and immediately it completely ended our battle with malicious redirects.”Matt Cannon, COO, Venatus Media

Monetize Malvertisers, Instead of Just Blocking Them

None of the Disruption, All of the Revenue

“The best part about cleanAD is it holds the bad guys accountable to pay for the inventory they claim, whereas for other solutions, that revenue may be lost by blocking.”Lila Hunt, Head of Digital Ad Strategy at System1

“Preserving ad dollars and ad reporting was our number one priority. cleanAD was able to prove during the free trial that we would never have to sacrifice revenue when choosing to block malicious ads.”Lauren Hefferon, Product Manager at Curiosity Media

“cleanAD worked exactly as described. Simple, effective, and smart. Following implementation, we saw all key financial KPIs improve.”Omry Aviry, Chief Product Officer, PubPlus

“There are other solutions out there that block malicious advertising, but you're not actually going to get paid for those impressions. But with cleanAD you're still getting paid by the malicious advertiser. ”Jeff Myers, Co-founder, Factinate.com

Preserve Your User Experience

Nothing means more to you as a publisher than your user experience.

Engagement Metrics

Ad Quality

Page Load Speed

Support Your Ad Ops Revenue

Ad Revenue

Ad Ops Efficiency

Increase Yield

What Makes cleanAD Different?

Capabilities

Behavior-Based Blocking Tools (cleanAD)

Realtime Blocklisting Tools

Pre-Scanning Tools

Behavior-based blocking capabilities

✔

✘

✘

Blocklist or static analysis capabilities

✔

✔

✔

Category blocks for ad quality

✔

✔

✔

Realtime blocking and reporting

Advanced

Sometimes

Rarely

Features

Behavior-Based Blocking Tools (cleanAD)

Realtime Blocklisting Tools

Pre-Scanning Tools

Forces malvertisers to pay for impressions

✔

✘

✘

Flexible Ad Replacement Options

Not Required

Sometimes

N/A

Integration Type

On-Page Script

Creative Wrapping

Ad hoc or Manual

Live Website Scanning

✔

✔

✘

Benefits

Behavior-Based Blocking Tools (cleanAD)

Realtime Blocklisting Tools

Pre-Scanning Tools

Ability to automatically detect novel threats

✔

✘

N/A

Ability to automatically recognize “detection avoidance” techniques

“cleanAD is truly a maintenance-free solution. We added the script on our pages and that’s the end of the story. It has performed exactly as advertised.”
Lauren Hefferon, Product Manager at Curiosity Media

“The moment the cleanAD integration was complete, it was like a faucet had been turned off. There was not a drip left.”
Matt Cannon, COO, Venatus Media

“Getting started with cleanAD was like a dream. Since it was installed, we haven’t had any issues at all. We have almost gotten to the point where we forgot the problem ever existed at all.”
Kim Skovgaards Jørgensen, Programmatic Lead, STEP Network

Want to stick it to the malvertisers?
(That's ok, we do to!)

“It takes about 10-15 seconds to install the script on our publisher websites, and they are instantly protected.”
Jekaterina Rogovenko, Ad Operations Specialist, STEP Network

“The two things that really struck me about cleanAD were how easy it was to integrate into our stack, and how quickly and immediately it completely ended our battle with malicious redirects.”
Matt Cannon, COO, Venatus Media

“The best part about cleanAD is it holds the bad guys accountable to pay for the inventory they claim, whereas for other solutions, that revenue may be lost by blocking.”
Lila Hunt, Head of Digital Ad Strategy at System1

“Preserving ad dollars and ad reporting was our number one priority. cleanAD was able to prove during the free trial that we would never have to sacrifice revenue when choosing to block malicious ads.”
Lauren Hefferon, Product Manager at Curiosity Media

“cleanAD worked exactly as described. Simple, effective, and smart. Following implementation, we saw all key financial KPIs improve.”
Omry Aviry, Chief Product Officer, PubPlus

“There are other solutions out there that block malicious advertising, but you're not actually going to get paid for those impressions. But with cleanAD you're still getting paid by the malicious advertiser. ”
Jeff Myers, Co-founder, Factinate.com

“The two things that really struck me about cleanAD were how easy it was to integrate into our stack, and how quickly and immediately it completely ended our battle with malicious redirects. It was truly a total solution, unlike the other products we tested.”
Matt Cannon, COO, Venatus Media