Matt Peck

As a digital retailer, you put a lot of time and thought into tracking and utilizing your KPIs to make decisions that improve your business. What happens when this data …

Partnering with affiliates gives brands the ability to tap into established audiences that may be interested in their products or services. Because of this, it can be a very lucrative …

As a digital publisher, maximizing your ad revenue takes a few more steps than just firing up a Google Adsense account. If you are truly looking to get the most …

2021 will see three years of projected changes in the ad ops industry squeezed into one. Online time jumped 20% with consumers while lock-downs were implemented. But even with restrictions …

If you’re a digital ad publisher, it's easy to put your programmatic campaign on autopilot and watch the revenue come in. But taking the time to optimize your site and …

As a digital ad publisher, you’ve probably been taught to live and die by your CPM and eCPM, or the amount advertisers pay you for every one thousand views their …

As an ad publisher, keeping healthy session lengths and bounce rates is intimately tied to maximizing your ad revenue, and providing users with user experience that delights them is key …

Driving traffic to your site is not only challenging, but it can also be expensive. So the last thing you want is to scare that user away with a bad …

Deciding on a revenue model is an important first step when designing an online business. And while your overall business can have multiple streams of revenue, publishers and media companies …

If you've decided your website is getting enough traffic to start self-publishing ads, getting familiar with the common pricing models and knowing how to calculate your own metrics is going …