Andrew Reed

Coupons and discount campaigns are a critical part of any business, giving merchants the ability to attract, delight, retain, and retarget customers with lower prices on their products and services …

Partnering with affiliates that have established audiences aligned with your brand and messaging can be invaluable, giving you access to new batches of customers that are more likely to convert …

According to Business Insider, new customers are twice as likely to leave your site without making a purchase, and it’s the repeat customers who most boost revenue as they typically …

Coupon extensions are a multibillion dollar industry that is only continuing to grow. Honey alone has boasted saving its members billions, but where does all of that money actually come …

Whether they are probing your site, hijacking user experiences, or launching full-scale attacks, cybercriminals are always looking for a lucrative payday through malvertising. The profit for them represents a significant …

While it always feels good to have a lot of visitors on your website, it’s only half the battle. If you’re investing a lot into your ad and marketing spend …

As the world changes at a quicker pace than ever before, it can be difficult to keep your business up to speed. And since the onset of COVID, ecommerce has …

With thousands of online retailers to compete with across dozens of platforms and verticals, attracting new customers to your online store can be difficult. Luckily, discounting products and running promotional …

After you have calculated your cost, have a layout of your ideal customer, and how your product or service can fit into the competitive market, you can start to settle …

Many businesses will make the mistake of setting prices without much consideration, putting them at a disadvantage right out of the gate. Making sure prices are affordable is one thing, …