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Andrew Reed

Andrew Reed

Recent Posts by Andrew Reed:

by Andrew Reed, on Sep 16, 2021 9:15:00 AM

Whether you are old or new to online advertising, you have probably noticed that checkbox about serving into a SafeFrame when setting up your ad containers. But have you ever …

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Topics:Malvertising 101Malvertising SolutionsAdOps Strategy

by Andrew Reed, on Aug 26, 2021 4:05:21 PM

Nothing is more confusing and frustrating than when you are on a familiar webpage and suddenly your browser sends you across the web to another brand’s site. Sudden redirects not …

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Topics:MalvertisingAd Fraud 101Malvertising 101Malvertising SolutionsAdOps StrategyAd Revenue

by Andrew Reed, on Aug 17, 2021 4:44:41 PM

Setting up a referral program is one of the best ways to grow your online business by word of mouth while also boosting your relationship with customers by offering them …

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Topics:ecommerce

by Andrew Reed, on Jul 6, 2021 12:00:00 PM

Daren Limas is the Director of Accounts at Klickly.com, a commission-based marketing solution that allows shoppers to discover products across multiple platforms, while also creating shoppable advertisements for its brands …

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by Andrew Reed, on Jul 1, 2021 9:15:00 AM

As a publisher, maintaining a healthy user experience is key to maximizing the number of ads you serve and thus maximizing your ad revenue. So keeping track of all the …

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Topics:Ad Revenue

by Andrew Reed, on Jun 29, 2021 9:00:00 AM

Coupon codes have long been a marketing staple and with COVID fueling an increase in online shopping through 2020, offering discount codes to buyers remains one the most effective ways …

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Topics:ecommerce

by Andrew Reed, on Jun 24, 2021 9:00:00 AM

As a publisher, your user experience (UX) is key to maintaining and optimizing your ad revenue. If a user comes to your site and is frustrated or disappointed by their …

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Topics:AdOps StrategyHeavy AdsAd Revenue

by Andrew Reed, on Jun 22, 2021 9:00:00 AM

For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …

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Topics:ecommerce

by Andrew Reed, on Jun 17, 2021 9:00:00 AM

If you want to maximize your payout as an online publisher, maintaining a healthy and non-disruptive user experience is key. The more eyes on your website, the more impressions you …

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Topics:AdOps StrategyHeavy Ads

by Andrew Reed, on Jun 15, 2021 9:00:00 AM

Russell McAthey is the founder and CEO of ringside.ai, a cutting edge marketing analytics solution that uses in-depth data analytics and machine learning to expand your understanding of your customer …

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Topics:Insiderecommerce

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