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Andrew Reed

Andrew Reed

Recent Posts by Andrew Reed:

by Andrew Reed, on Jun 24, 2021 9:00:00 AM

As a publisher, your user experience (UX) is key to maintaining and optimizing your ad revenue. If a user comes to your site and is frustrated or disappointed by their …

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Topics:AdOps StrategyHeavy AdsAd Revenue

by Andrew Reed, on Jun 22, 2021 9:00:00 AM

For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …

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Topics:ecommerce

by Andrew Reed, on Jun 17, 2021 9:00:00 AM

If you want to maximize your payout as an online publisher, maintaining a healthy and non-disruptive user experience is key. The more eyes on your website, the more impressions you …

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Topics:AdOps StrategyHeavy Ads

by Andrew Reed, on Jun 15, 2021 9:00:00 AM

Russell McAthey is the founder and CEO of ringside.ai, a cutting edge marketing analytics solution that uses in-depth data analytics and machine learning to expand your understanding of your customer …

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Topics:Insiderecommerce

by Andrew Reed, on Jun 8, 2021 9:00:00 AM

Coupon marketing has long been a staple in the retail industry, and the digital era is no exception. Just last year, 88% of shoppers reported that they had used coupon …

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Topics:ecommerce

by Andrew Reed, on Jun 3, 2021 9:00:00 AM

Many savvy publishers these days are moving towards building their own ad stack, instead of partnering with a third party network. This of course comes with its own set of …

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Topics:Ad Fraud 101AdOps Strategy

by Andrew Reed, on May 25, 2021 9:00:00 AM

Managing your ecommerce business can be tricky. Thankfully Shopify offers thousands of apps to expand your site’s functionality and streamline your business. We took the time to research and compile …

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Topics:ecommerce

by Andrew Reed, on May 11, 2021 9:00:00 AM

With ecommerce continuing to grow as the preferred shopping method for buyers worldwide, setting up an online store has become increasingly imperative for retailers that want to remain competitive. But …

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Topics:ecommerce

by Andrew Reed, on May 5, 2021 3:30:53 PM

Coupons are a common and effective tool used to accomplish a number of marketing goals. Whether it is having customers sign up for newsletters, refer you to a friend, share …

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Topics:ecommerce

by Andrew Reed, on Apr 27, 2021 11:15:00 AM

Ecommerce continues to experience unprecedented growth, and for ecommerce brands looking to improve their performance, Shopify's app library is chock-full helpful integrations to boost your site's functionality, cut costs, and …

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Topics:ecommerce

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