Andrew Reed

As a publisher, your user experience (UX) is key to maintaining and optimizing your ad revenue. If a user comes to your site and is frustrated or disappointed by their …

For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …

If you want to maximize your payout as an online publisher, maintaining a healthy and non-disruptive user experience is key. The more eyes on your website, the more impressions you …

Russell McAthey is the founder and CEO of ringside.ai, a cutting edge marketing analytics solution that uses in-depth data analytics and machine learning to expand your understanding of your customer …

Coupon marketing has long been a staple in the retail industry, and the digital era is no exception. Just last year, 88% of shoppers reported that they had used coupon …

Many savvy publishers these days are moving towards building their own ad stack, instead of partnering with a third party network. This of course comes with its own set of …

Managing your ecommerce business can be tricky. Thankfully Shopify offers thousands of apps to expand your site’s functionality and streamline your business. We took the time to research and compile …

With ecommerce continuing to grow as the preferred shopping method for buyers worldwide, setting up an online store has become increasingly imperative for retailers that want to remain competitive. But …

Coupons are a common and effective tool used to accomplish a number of marketing goals. Whether it is having customers sign up for newsletters, refer you to a friend, share …

Ecommerce continues to experience unprecedented growth, and for ecommerce brands looking to improve their performance, Shopify's app library is chock-full helpful integrations to boost your site's functionality, cut costs, and …