In 2019, the AdOps team at Top 5 noticed some strange monetary performance along with unexpected disruptions and dips in revenue. They approached CTO Doug Smith to get a better understanding of the factors driving the fluctuations in revenue.
These issues they saw clearly represented some deeper problems. Numbers fell both in revenue and in recurring website visitors. Top 5 regularly monitors these metrics, and began to notice how popular slideshows on the site weren’t seeing the same engagement they typically had in the past. Emerging trends indicated significant shifts in user behavior.
Because Top 5 is a high-traffic site with a team that regularly monitors performance, this issue was immediately recognized, allowing the technical team to quickly launch an investigation into the root cause of the problem.
The team started by ruling out malware within their tech stack and problems with their code. As they were looking into the problem, the Top 5 team started receiving user complaints. One interest piece in particular was generating a very large number of complaints, with users struggling to get access to later slides in the article. They were being redirected or having browser crashes, primarily on mobile devices. Users took to social media to voice these complaints, which heightened the urgency of the problem.
At this point, the Top 5 team realized they had multiple pages that were being redirected and began the hunt for a solution. It was important for Top 5 to find a solution that could handle an issue like this, on the scale of Top 5’s site and traffic. Many of the solutions they considered weren’t able to handle the volume or complexity of Top 5’s digital publishing properties. Then, the team at Top 5 found cleanAD.