What's New With cleanCART

by Team clean, on Aug 29, 2022 9:00:00 AM

What’s New in August

Coupon Leakage Reports✨

Hi There Clean Fam!👋 

Here's a little teaser on a new feature we're working on:

AWNCART

We have heard your feedback on wanting additional protection from coupon leakage to sites like Dealspotr, and will be releasing a dashboard that provides an overview of how much revenue is lost from deal sites, the breakdown of which deal sites coupons are being leaked to, and which coupon codes and the volume of each unique code leaked to the individual site on a day.

The purpose of this is to help our partners gain further insights into where their coupons are being leaked to on the internet to be able to take action, if necessary, to the individual site on any given day

If you have any feedback or would like a sneak preview of what coupon leakage looks like on your site currently, please reach out to cs@clean.io

 

Creating An Ad Retargeting Strategy For The Budget Conscious Consumer

According to Business Insider, new customers are twice as likely to leave your site without making a purchase, and it’s the repeat customers who most boost revenue as they typically make up about 60% of your business.

In this blog post, we discuss having Ad strategies in place that target visitors that left without purchasing and redirect them back to your website.

Here are a few retargeting strategies you can use to win back these spending-conscious consumers:

How Forced Redirects Work and Hurt Your Ad Revenue (10)

In Case You Missed It

Reinvesting Into Your Business: How To Use Your cleanCART savings

4 Signs That Your Online Business is a Victim of Unauthorized Coupon Injections

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Jul 29, 2022 9:00:00 AM

What’s New in July

Dashboard 👏 Updates 👏

Our team has been hard at work continuing to iterate the dashboard to better meet our partners needs. You can now export the orders with blocking tab into a CSV report, providing you with additional autonomy to utilize the granular level data as you see fit. Don't forget to also click on the blue details button for some additional insights about the user's purchase! 

We've also been busy providing you content through our cleanCART blogs! See below for some recent articles: 

Increase AOV While Protecting Your Business From Coupon Fraud

As a business owner, you are probably not only aware of your average order value (AOV), but are constantly tracking it. As the average amount a customer is spending every time they make a purchase from your business, increasing your AOV is obviously a huge benefit to your brand. It not only decreases your customer acquisition costs, but also increases your customer’s lifetime value and your overall revenue. There are many strategies to increase your AOV from building loyalty and trust to offering incentives. We’ve compiled a list of some of the easiest ways below.

Copy of Copy of Copy of Blog Graphic (6)

Learn more about increasing AOV while protecting your business from Coupon Fraud here

In Case You Missed It

Vertical Case Study:How The Apparel Industry is Finding The Right Fit With cleanCART

Building Customer Loyalty Through Better Brand Recognition

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Jun 29, 2022 11:26:41 AM

What’s New in June

How To Safely Use Affiliate Marketing to Protect Yourself from Affiliate Fraud

In today’s market, consumers are looking to purchase from brands who share similar values and goals as they do. Affiliate marketing is an easy way for brands to connect with these like–minded customers through promoting their products or services to their affiliate’s niche audiences. It’s so effective that according to BigCommerce, brands have increased affiliate marketing spending from $5.4 billion in 2017 to $8.2 billion in 2022.

What is Affiliate Marketing?
Affiliate Marketing is when a business pays other websites, retailers, or individual influencers to promote its products and services with the goal of acquiring new customers and revenue. In exchange for this, the affiliate is then paid a commission based on the sales they were responsible for driving.How Forced Redirects Work and Hurt Your Ad Revenue (6)

Want to learn more? Check out this in-depth article which goes into detail on How To Safely Use Affiliate Marketing to Protect Yourself from Affiliate Fraud, here

In Case You Missed It


What Is Influencer Fraud, And How Can You Avoid It?

2022 Ecommerce Trends & How To Take Advantage Of Them With cleanCART

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

Read Story

by Team clean, on May 26, 2022 8:51:59 AM

What’s New in May

The Complete Checkout 

Love a good podcast? Need something to listen to while walking the dog? Want to finally learn how to pronounce Dobryzkowski? You've come to the right place! Team clean is excited to announce our newest podcast, The Complete Checkout which talks shop with ecommerce industry experts about the challenges and triumphs of operating an ecommerce business.

Catch our most recent episode on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Copy of The Complete Checkout Podcast

In Case You Missed It

5 Types of Price Discounts to Consider for Your Ecommerce Store

How to Block CapitalOne Shopping

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

Read Story

by Team clean, on Apr 27, 2022 11:19:25 AM

What’s New in April

In case you missed it,  the cleanCART team sat down with over 20 top ecommerce brands to hear the advantages and challenges of affiliate marketing, and how automated platforms can ease some of the burden of managing these affiliate marketing campaigns. Click here for the full report. 

Want to know the best part?

cleanCART merchants who want the benefit of automated platforms can do so with peace of mind knowing that they are only paying out fees for conversions truly driven by those affiliates, thanks to the protection of affiliateGUARD.  What's more is our team is constantly adding affiliate platforms to our list of protection! See below for the full list and click here for more info on the affiliateGUARD product.

  • ShareASale
  • Impact
  • Rakuten Linkshare
  • Avantlink
  • Pepperjam
  • Awin
  • CJ 

Questions? Feedback? We'd love to hear from you! cs@clean.io  

Read Story

by Team clean, on Mar 30, 2022 12:13:43 PM

What’s New in March

affiliateGUARD Protection Expansion

rakutenavantlinkpepperjam

affiliateGUARD protection has expanded to add three additional networks to its protection. cleanCART customers that partner with Honey through Rakuten, Avantlink, & PepperJam can now protect themselves from affiliate hijacking fraud. Click here to learn more about affiliateGUARD protection and reach out to cs@clean.io if you are interested in starting your protection today! 

Shopify Listed App Launched!

cleanCART app

The cleanCART app is now officially a listed app on Shopify! If you know someone interested in signing up, reach out to your client success manager about our referral program. If you want to show us some love with a review, feel free to check out the app here.

Questions? Feedback? We'd love to hear from you! cs@clean.io  

Read Story

by Team clean, on Feb 28, 2022 10:48:27 AM

What’s New in February

cleanCART Big Commerce App Officially Launched! 

Screen Shot 2022-02-17 at 11.40.30 AM

On February 16th, the cleanCART team officially launched our public app on Big Commerce. Click here to check it out. Know a merchant on Big Commerce that would benefit from cleanCART protection? Reach out to your client success manager to learn more about our referral program! 

affiliateGUARD Recovered Revenue Available in Dashboard

Screen Shot 2022-02-17 at 11.52.22 AM

 

Recovered Revenue in the dashboard now includes a breakdown of revenue saved from couponGUARD and affiliateGUARD per day. Merchants with affiliateGUARD protection can also edit and save their affiliate fee by clicking on the link in the bottom left hand corner to ensure recovered revenue is accurate.

If you want to dive deeper, you can also head to the Orders with Blocking tab in the dashboard to see a breakdown of couponGUARD and affiliateGUARD savings per order. Simply scroll over the recovered revenue metric highlighted in the screenshot below. Interested in adding affiliateGUARD protection? Click here to learn more! 

Screen Shot 2022-02-24 at 12.37.39 PM

Questions? Feedback? We'd love to hear from you! cs@clean.io  

Read Story

by Team clean, on Jan 28, 2022 9:40:42 AM

What’s New in January

You Asked, We Answered...

Order Report Now Available in Client Dashboard!  

We value all feedback from our partners and are constantly iterating to better meet your needs. With this we are excited to announce our order report dashboard which provides our users enhanced insight into coupon strategy performance. Features of the new dashboard include:

  • Order IDs list for all completed orders with coupons blocked
  • Breakdown of recovered revenue on an order to order basis
  • Device type, operating system, and browser by order number 
  • List of unique coupon codes blocked and associated extension

This detailed information provides cleanCART users with more granular control over their coupon codes, while also laying out which coupon codes are being scraped, which extensions are scraping them, and the revenue users were able to save by blocking automatic coupon injections. Head to your dashboard to see for yourself! 

Questions? Feedback? We'd love to hear from you! cs@clean.io  

Read Story

by Team clean, on Dec 29, 2021 8:29:51 AM

What’s New in December

Happy New Year from Team Clean! 

We wanted to take this opportunity to thank you for being amazing partners through a historic year here at clean. Below are some highlights of the milestones reached in 2021:

  • ~$40M in sales protected 
  • ~$4M in revenue recovered for our partners 
  • Over 3.6M discounts blocked 
  • cleanCART Public App Released
  • affiliateGUARD Launched

New Year, New Look

This month, you may have noticed a few different metrics highlighted in your dashboard and monthly reports. Below is an overview of each. Head to your dashboard to take a deeper look!

  • Recovered Revenue- This metric replaces estimated savings and provides increased accuracy in determining the amount of revenue loss prevented due to unwanted coupon injections blocked by cleanCART. Only valid coupons and their discount value are used as part of the calculation.
  • Completed Orders- Amount of individual completed carts where automated discount code injection was prevented by cleanCART
  • Total Sales- Sum of completed individual order totals (incl. Line item total, tax, shipping, and manually applied discounts) where the automated discount code injection was attempted by a coupon extension and prevented by clean
  • Average Order Value- Total Sales Metric / Completed Orders Metric

You can expect a more in depth recap of network trends and a deep dive into what we saw in the ecommerce world later on this month. In the meantime, we wish you a great start to 2022. May all of your troubles last as long as your New Year's resolutions 😉

Read Story

by Team clean, on Nov 29, 2021 1:08:33 PM

What’s New in November

Black Friday Weekend Recap

cleanCART provided elite protection to partners during ecommerce's busiest time of the year. Here's what we saw from Black Friday through Cyber Monday:

  • Highest savings day in cleanCART history on Black Friday (up 200% single day)
  • 154% increase in Estimated Savings through the entire weekend 
  • Total completed checkout sessions where discounts were attempted up 200% on Black Friday
  • Discounts attempted through Honey up 189% & Wikibuy up 167% 
  • Large increase in extension usage with Honey up 256% and Wikibuy up 215%
  • affiliateGUARD recovered revenue up 114% on Black Friday (see below for more information!)

affiliateGUARD 

What is it?

affiliateGUARD is a solution to protect retailers from fraudulent commission payouts  and allows you to get more accurate data on performance of your affiliate marketing programs.

Why is this important?

Affiliate marketing is responsible for driving 16% of global eCommerce sales. The cleanCART team noticed nefarious behaviors being triggered from browser extensions (like Honey/Wikibuy) where they would apply a "last click" attribution pixel to fire during the checkout phase of a purchase. This resulted in browser extensions essentially claiming credit for any purchase where they were present and activated, instead of where the consumer was actually driven from.

How does it work?

It's Simple. affiliateGUARD protection will look for these behaviors being attempted from browsers extensions during the checkout/processing page of the checkout and will stop the dropping of the last click attribution pixel from these browsers to stop merchants from paying out affiliate fees that were not accurate.

Below is a normal affiliate attribution lifecycle:

 

  • Consumer is driven from an affiliate site
  • 1st party cookie is dropped from affiliate
  • Consumer shops & proceeds to the checkout page
  • Consumer checks out - during checkout:
    • Sites processing page looks for 1st party affiliate cookie dropped to identify if consumer was driven from an affiliate site and if so, gives that site credit for the purchase
  • Consumer sees thank you page

Below is an example of how browser extensions claim credit:

  • Consumer is driven from an affiliate site
  • 1st party affiliate cookie is dropped
  • Consumer shops & proceeds to the checkout page
  • Consumer checks out - during checkout:
    • Honey replicates and opens a new checkout page
    • Honey drops their affiliate cookie in the new checkout page (overriding the original affiliate cookie dropped)
    • Honey then allows the processing page to run (claiming credit for the purchase)
  • Consumer sees thank you page
    • Honey is paid by merchant
    • Legitimate affiliate is NOT paid
    • Affiliate Platform earns commission

How affiliateGUARD protection works:

  • Consumer is driven from an affiliate site
  • 1st party affiliate cookie is dropped
  • Consumer shops & proceeds to the checkout page
  • Consumer checks out - during checkout:
    • Honey attempts to replicate and opens a new checkout page
    • affiliateGUARD disables the request from honey to claim last click attribution  
  • Consumer sees thank you page

Do you use ShareASale or Impact & want to test out affiliateGUARD? Reach out to your client success manager to see if you qualify!

What's in the works for December?

  • Shopify Non-listed Public App Launch
  • New & Improved Dashboard
  • Recovered Revenue
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