cleanCART Smoothes Out The Strategy
Before discovering cleanCART, communication around Thread's coupon strategy between finance, marketing, and customer experience teams felt messy and disorganized.
As Honey and Capital One Shopping evolved, monthly reports began to highlight a growing amount of coupon abuse, creating time sinks of having to manually track down codes.
Not knowing which coupon codes were leaking until they were being abused had finance asking questions, while customer experience began finding their codes in Honey's database, each being bogged down by the pages of live coupon codes to shift through.
Along with this, affiliates partnerships and referral codes became hard to support, as their codes would be scraped and shared by coupon extensions, forcing Thread to pay out commissions to affiliates that had no part in driving sales.
Not having a single source of truth made it difficult to communicate across teams which codes were still active, which ones had been turned off, and which ones were being leaked to and abused by pesty coupon extensions.
But once Thread installed cleanCART to their Shopify store, the cleanCART dashboard, monthly updates, and order reports gave them the ability to see exactly what coupons are being used, which extensions they are coming from, and the revenue recovered from blocked coupons all in one spot.
This gave Thread the power to tighten up its coupon strategy by deactivating leaked codes, out-of-date discounts, and cleaning up the clutter; allowing for smoother, painless communication across teams and avoiding the unnecessary time sinks of manually tracking down codes.