The Problem
Solving Malvertising the “Traditional” Way
System1 has always been well aware of how widely malvertising plagues the digital advertising industry and the need to keep it at bay for users. For this reason, the team at System1 never struggled with the decision of whether or not to use an anti-malvertising product for display advertising.
Instead, the challenge was finding a solution that balanced user safety, yield recovery and site performance. Most of the products on the market block malicious ads, but in doing so, also block the publisher’s ability to generate revenue for those impressions.
