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System1’s publishing team operates a diverse portfolio of digital properties, including Mapquest.com and HowStuffWorks.com.
They strive to deliver delightful content experiences focused on health, wellness, education, travel, local listings, finance, auto and entertainment.
System1 has always been well aware of how widely malvertising plagues the digital advertising industry and the need to keep it at bay for users. For this reason, the team at System1 never struggled with the decision of whether or not to use an anti-malvertising product for display advertising.
Instead, the challenge was finding a solution that balanced user safety, yield recovery and site performance. Most of the products on the market block malicious ads, but in doing so, also block the publisher’s ability to generate revenue for those impressions.
cleanAD satisfied all of the requirements that System1 needed from an anti-malvertising provider, and when comparing the costs and benefits of various industry offerings, cleanAD was the clear winner.
Unlike other anti-malvertising solutions, System1’s publishing team doesn’t categorize cleanAD as a cost center, but rather an important tool for revenue preservation.
For the System1 publishing team, an unexpected benefit of using cleanAD is knowing that they're doing their part to make malvertisers’ efforts less effective by decreasing their campaign ROI.
“I love sticking it to the bad guys. cleanAD forces malvertisers to pay for their ads, and they get no return for their efforts. I feel vindicated knowing their campaigns perform worse as a result of the tools we have in place," stated Lila.
One of the most important benefits that System1’s busy publishing team gets from cleanAD is that it truly is a “set it and forget it” solution. Since installing cleanAD, the System1 team has rarely, if at all, had to think about malicious redirects.
“It is truly great. I don’t have to worry about malvertising at all. It's rare to find a vendor where every conversation delivers such consistently positive results, but cleanAD absolutely provides great protection and valuable insights about malvertising activity on our sites," stated Lila.
While cleanAD’s set it and forget it solution might make it seem as though regular communication with the clean.io team wouldn’t be needed, it has actually been one of the most important benefits System1 has found from working with clean.io.
For the System1 team, clean.io has set a new bar for what they expect from their partners and solution providers.
The cleanAD solution has helped to solve malvertising problems and doles out justice to the bad guys, which is just the cherry on top of an already great relationship.
Lila Hunt
Head of Digital Ad Strategy, System1
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