How Jones Road Increased Cart Completion Rate And Protected their Revenue With cleanCART
Download the PDF-png.png)
-png.png)
Founded on the philosophy that the world needs better, not more, beaty products, Jones Road Beauty uses clean, strategic, high-grade formulas that work for every skin type and tone.
Thier formula guidelines eliminate over 2,700 potentially harmful ingredients while being the make-up equivalent of a Swiss Army Knife: easy, cool, multipurpose, and easy to master.
Jones Road Beauty’s Growigng collection of simple, smart products can be used to nail any look, from no-makeup makeup to the most dramatic of looks.
Much like any retail business, coupons and discounts are core to Jones Road’s outbound marketing. But as many online retailers come to learn, Jones Road discovered that handing out digital coupons can come with a handful of risks.
As traffic increased to their site, they began to notice an abnormal amount of coupon code redemption. Many of these codes were designed as rewards for customers who exchanged targeting information by signing up for newsletters or subscribing to social media, but when compared to the actual subscriber lists, the numbers didn’t add up. Other times, codes meant for friends and family discounts would come through in staggering numbers.
It became clear that codes were being leaked to discounting sites and coupon extensions, allowing customers access to codes and discounts without the desired trade offs that allow Jones Road to retarget customers and grow their business, while also cutting into their marketing ROI.
Jones Road knew they needed a way to protect their revenue that also allowed them to keep discounting their products.
%20(230%20x%20100%20px)%20(1062%20%C3%97%20460%20px)%20(590%20%C3%97%20420%20px)%20(590%20%C3%97%20450%20px)%20(2)-png.png)
“We found ourselves wasting a lot of time tracking down the coupon codes customers were abusing.
We didn't want to disable coupons entirely, but needed to find a way to protect ourselves."
- Eli Weiss, Senior Director of Customer Experience, Jones Road Beauty
.png?width=800&height=800&name=Copy%20of%20One%20Image%20Signature%20Template%20(1).png)
.jpg?width=1500&height=600&name=CTA-Background%20(1).jpg)
After installing cleanCART onto their Shopify store, Jones Road saw almost immediate results, earning back their investment and growing their average order value in just 30 days, along with these key metrics:
.png?width=690&name=Copy%20of%20Copy%20of%20Copy%20of%20Data%20Snacks(1).png)
.png?width=1500&height=600&name=dots%20background%20white%20(2).png)
“Partnering with cleanCART has allowed us to continue our discounting goals, giving us the confidence to market as we please.
This kept our discounting strategy viable, maintaining ROI for our first-time purchasers."
