First, assess existing fraud protections.
Do you currently have an anti-malvertising solution in place? What type of technology does it employ, and is it effective in countering ad fraud and malvertising that threatens your revenue and erodes the user experience? Have you experienced an increase in user complaints recently? Have you seen key financial metrics deteriorate when you wouldn’t expect them to?
Then, look for a solution that meets both current and future needs.
Once you understand the threat of malvertising, and the benefits of a preventative solution, you can choose a solution that meets both current and future needs.
Some features to consider include:
ADAPTIVE: a solution that automatically adjusts to a changing fraud landscape
REAL-TIME: a solution that analyzes code while it is deployed on a live site, with low latency, so that revenues and the user experience are uninterrupted
ATTENTIVE SERVICE TEAM: a solution that is complemented by a customer service team that is responsive and resolves issues fast
DEVICE-AGNOSTIC: a solution that works equally well regardless of device
DEMAND PARTNER AGNOSTIC: a solution that protects all demand sources on the page
FORMAT-AGNOSTIC: a solution that works across all digital formats including video, web page, etc.
MOBILE-OPTIMIZED: a solution that has been optimized to perform on mobile websites and applications
EASY INTEGRATION: a solution that can be implemented quickly and seamlessly across all sites
AUTOMATED: a solution that requires little or no oversight or manual intervention to perform
Finally, you should consider an anti-malvertising solution that will work for your company long-term. A solution that makes fraud unprofitable for bad actors will make your site a less attractive target in the long run. Fraudsters will move on to easier, more profitable targets, protecting your advertising revenue and website visitors from the negative impacts of ad fraud.
Choosing an anti-malvertising solution is difficult – the digital advertising environment is complex, and ad fraud is evolving, and becoming more sophisticated. Fraudsters have devoted resources to circumventing traditional ad fraud prevention solutions, such as blacklists and sandboxes. An effective fraud solution is adaptive, solving the fraud problem in real time wherever it occurs, with a minimum of manual intervention. Protect your revenues and the user experience with a future-proofed fraud solution, for long-term success.