FAQs

False positives are not an issue for clean.io. A false positive in our world does not impact revenue since we never block the delivery of the purchased ads; rather, we only block the malicious code that negatively impacts users.

Unlike our competitors, our solution does not rely on a blocklist. Our solution is predominantly a behavioral analysis solution.

We do not blocklist or block auctions from completing like the various other market solutions do. We allow the auctions to complete and the original creative that was approved to render (usually a stolen brand ad) - we simply prevent the malicious JS from executing.

This allows the publishers to get paid, the user experience to be preserved, and the bad actor to get zero engagement from their buy. This is how we are different from others in the space.

We actually make the malicious activity unprofitable for the bad actors.

When we see these bad ads, we backhaul all of the pertinent data to the threat - which is how we are able to tell you about the malicious ads you are distributing in the ecosystem.

Our primary solution for publishers is a CLIENT-SIDE solution where a single line of java-script sits on their page. This solution monitors the execution of JavaScript in runtime when ads are rendering. We also have a solution for SSPs that allows you to inject our script into your ad delivery on a sampled basis.

• We are the only solution which makes ad fraud unprofitable on sites. This is due to the fact that we do not block auctions from completing, just the malicious code attempting to be delivered, so bad actors are forced to unsuccessfully attempt their fraud. In turn they un-target your audience through DSP’s
• We are the only solution which covers every and any demand source with a single integration. There is no need for creative wrapping, ad server integrations, or worries that adjusting your programmatic setup will compromise our security. You can make any changes you'd like on the fly and always stay protected
• 100% Creative coverage - we cover the entire page for malicious activity
• Runtime analysis (Real Time) - our technology allows us to run and block threats in real time
• Behavioral Blocking - our technology allows us to block based on malicious behavior
• No money loss - we render the ads and do not allow the redirect to happen in real time vs others who will block the ad which can cause loss in revenue
• We have successfully won bake offs with other publishers who tested competitors, and had publishers move to our platform from theirs because they've said our protection is far superior. We'd be happy to introduce you to some if needed.