by Team clean, on Dec 29, 2021 8:29:51 AM
We wanted to take this opportunity to thank you for being amazing partners through a historic year here at clean. Below are some highlights of the milestones reached in 2021:
This month, you may have noticed a few different metrics highlighted in your dashboard and monthly reports. Below is an overview of each. Head to your dashboard to take a deeper look!
You can expect a more in depth recap of network trends and a deep dive into what we saw in the ecommerce world later on this month. In the meantime, we wish you a great start to 2022. May all of your troubles last as long as your New Year's resolutions 😉Read Story
by Team clean, on Nov 29, 2021 1:08:33 PM
What is it?
affiliateGUARD is a solution to protect retailers from fraudulent commission payouts and allows you to get more accurate data on performance of your affiliate marketing programs.
Why is this important?
Affiliate marketing is responsible for driving 16% of global eCommerce sales. The cleanCART team noticed nefarious behaviors being triggered from browser extensions (like Honey/Wikibuy) where they would apply a "last click" attribution pixel to fire during the checkout phase of a purchase. This resulted in browser extensions essentially claiming credit for any purchase where they were present and activated, instead of where the consumer was actually driven from.
How does it work?
It's Simple. affiliateGUARD protection will look for these behaviors being attempted from browsers extensions during the checkout/processing page of the checkout and will stop the dropping of the last click attribution pixel from these browsers to stop merchants from paying out affiliate fees that were not accurate.
Below is a normal affiliate attribution lifecycle:
Below is an example of how browser extensions claim credit:
How affiliateGUARD protection works:
Do you use ShareASale or Impact & want to test out affiliateGUARD? Reach out to your client success manager to see if you qualify!
by Team clean, on Oct 27, 2021 1:26:42 PM
cleanCART was recently approved to have a non-listed Public app within Shopify. The cleanCART team has been partnering with the Shopify team to build and streamline an app within Shopify to allow for easy & fast onboarding of the cleanCART product
Nothing yet, but soon your client success manager will reach out to you with instructions on implementing the public app.
It doesn't! The product will still work as intended with coupon protection on Honey & Wikibuy along with working appropriately with the other Shopify apps within the ecosystem
The new public app will allow for easier enabling and disabling of the cleanCART app. It will also simplify the onboarding process for future partners.
Watch this short video which will go further in-depth with the changes being made - HERE
cleanCART now has the ability to activate AB testing during the Free Trial. This will allow partners to kick the tires on the cleanCART product while also understanding what the impact will look like with blocking enabled and disabled.
Also referred to as “split testing”, A/B testing is a research methodology employed to test a statistical hypothesis. It is a way to compare two versions of a single variable. In this case that is cleanCART!
A/B Testing will verify how cleanCART does or does not impact specific KPIs for your business, notably:
We have observed a range of outcomes, from an increase in Conversion Rates with the removal of coupons (think better brand loyalty!) to slightly lower conversion rates which are offset by an increase in AOV, resulting in net-positive revenue and gross sales.
Want to activate AB testing for 14 days? Reach out to your client-partnership manager!
cleanCART will be updating the current Estimated Savings metric to be more platform agnostic, and less reliant on Shopify’s API. This ensures that as changes are made by Shopify, the method and means in which savings is estimated by cleanCART remains consistent.
With that, we would like to formally introduce Recovered Revenue! Over the next several weeks we will be deprecating Estimated Savings within the Dashboard and updating it with the new Recovered Revenue metric.
What does this mean for our partners?
by Team clean, on Sep 29, 2021 12:01:46 PM
What’s New in September
Affiliate Hijacking refers to any false or illegitimate activity conducted to generate commissions or profit from an affiliate marketing program. Fueled by profits, affiliate partners and well known extensions (like Honey) design ways to circumvent the system to claim conversions that they did not generate.
AKA Cookie Stuffing
Extensions like Honey, in conjunction with affiliate partners such as ShareASale and Impact, “hijack” credit for a user session that may have been driven by your in-house marketing efforts or channels. Meaning you could be paying commissions for a conversion that you actually drove!
New data, insights and updates exclusively for cleanCART customers.