November, 2021

by Team clean, on Nov 29, 2021 1:08:33 PM

What’s New in November

Black Friday Weekend Recap

cleanCART provided elite protection to partners during ecommerce's busiest time of the year. Here's what we saw from Black Friday through Cyber Monday:

  • Highest savings day in cleanCART history on Black Friday (up 200% single day)
  • 154% increase in Estimated Savings through the entire weekend 
  • Total completed checkout sessions where discounts were attempted up 200% on Black Friday
  • Discounts attempted through Honey up 189% & Wikibuy up 167% 
  • Large increase in extension usage with Honey up 256% and Wikibuy up 215%
  • affiliateGUARD recovered revenue up 114% on Black Friday (see below for more information!)

affiliateGUARD 

What is it?

affiliateGUARD is a solution to protect retailers from fraudulent commission payouts  and allows you to get more accurate data on performance of your affiliate marketing programs.

Why is this important?

Affiliate marketing is responsible for driving 16% of global eCommerce sales. The cleanCART team noticed nefarious behaviors being triggered from browser extensions (like Honey/Wikibuy) where they would apply a "last click" attribution pixel to fire during the checkout phase of a purchase. This resulted in browser extensions essentially claiming credit for any purchase where they were present and activated, instead of where the consumer was actually driven from.

How does it work?

It's Simple. affiliateGUARD protection will look for these behaviors being attempted from browsers extensions during the checkout/processing page of the checkout and will stop the dropping of the last click attribution pixel from these browsers to stop merchants from paying out affiliate fees that were not accurate.

Below is a normal affiliate attribution lifecycle:

 

  • Consumer is driven from an affiliate site
  • 1st party cookie is dropped from affiliate
  • Consumer shops & proceeds to the checkout page
  • Consumer checks out - during checkout:
    • Sites processing page looks for 1st party affiliate cookie dropped to identify if consumer was driven from an affiliate site and if so, gives that site credit for the purchase
  • Consumer sees thank you page

Below is an example of how browser extensions claim credit:

  • Consumer is driven from an affiliate site
  • 1st party affiliate cookie is dropped
  • Consumer shops & proceeds to the checkout page
  • Consumer checks out - during checkout:
    • Honey replicates and opens a new checkout page
    • Honey drops their affiliate cookie in the new checkout page (overriding the original affiliate cookie dropped)
    • Honey then allows the processing page to run (claiming credit for the purchase)
  • Consumer sees thank you page
    • Honey is paid by merchant
    • Legitimate affiliate is NOT paid
    • Affiliate Platform earns commission

How affiliateGUARD protection works:

  • Consumer is driven from an affiliate site
  • 1st party affiliate cookie is dropped
  • Consumer shops & proceeds to the checkout page
  • Consumer checks out - during checkout:
    • Honey attempts to replicate and opens a new checkout page
    • affiliateGUARD disables the request from honey to claim last click attribution  
  • Consumer sees thank you page

Do you use ShareASale or Impact & want to test out affiliateGUARD? Reach out to your client success manager to see if you qualify!

What's in the works for December?

  • Shopify Non-listed Public App Launch
  • New & Improved Dashboard
  • Recovered Revenue

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