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How To Safely Use Affiliate Marketing to Protect Yourself from Affiliate Fraud

In today’s market, consumers are looking to purchase from brands who share similar values and goals as they do. Affiliate marketing is an easy way for brands to connect with these like–minded customers through promoting their products or services to their affiliate’s niche audiences. It’s so effective that according to BigCommerce, brands have increased affiliate marketing spending from $5.4 billion in 2017 to $8.2 billion in 2022.

What is Affiliate Marketing?
Affiliate Marketing is when a business pays other websites, retailers, or individual influencers to promote its products and services with the goal of acquiring new customers and revenue. In exchange for this, the affiliate is then paid a commission based on the sales they were responsible for driving.

Want to learn more? Check out this in-depth article which goes into detail on How To Safely Use Affiliate Marketing to Protect Yourself from Affiliate Fraud, here

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