Below are some interesting articles that you may want to check out:
How To Make Malvertisers Pay
Whether they are probing your site, hijacking user experiences, or launching full-scale attacks, cybercriminals are always looking for a lucrative payday through malvertising.
The real costs of malvertising and ad fraud include various elements, some of which are difficult to track but nonetheless real, while others will directly impact your business. In terms of those softer costs, site experience and customer satisfaction will deteriorate as users are attacked by bad ads and consequently driven away from repeat sessions. This will then lead to lost ad revenue as your site traffic decreases, and having to spend valuable work hours tracking down and removing bad ads.
Learn more about making Malvertisers pay by reading this in-depth article here