Team clean

Recent Posts by Team clean:

by Team clean, on Oct 31, 2022 5:53:24 PM

What’s New in October

Advanced Threat Analytics Dashboard

We’re excited to announce the rollout of our new advanced Threat Analytics section.  These new reporting capabilities provide deeper insights into the kinds of threats, where they originate, and which users they impact.

Threat Class Reporting

Now you can go beyond the types of attacks and dig down into which Threat Classes are trying to impact your users.  Threat Classes are groups of threats that have the same M.O. and can be attributed to the same bad actor, even as signatures and indicators mutate. With over 30 threat classes identified by Clean, tracking these trends provides reliable insights into which platforms individual attackers are using, which types of devices and OS’es they’re after, and which country they are targeting.

Here’s what's new in Threat Analytics:

  • Easily compare different threat classes:  The new analytics tab has been designed to give you quick access to compare trends for each of the different threat classes. The line graph displays the daily volume of threats prevented for the selected date range and sites. This can be toggled to view other data points for selected filters, such as SSP, DSP, Device Type, OS, and Country. The total volume for each of these data points is also displayed.


  • Using Smart Filters to analyze specific threats: Individual threats can be selected to isolate SSP, DSP, device type, operating system, and country statistics. Because a threat class originates from 1 source, the ‘where it's coming from' and ‘who it's targeting’ is more meaningful and predictable for a single threat class than it is for all prevented attacks.



  • Combine multiple filters to gain insight: Any combination of threat class, SSP, DSP, Operating System, and country selections can be chosen in order to analyze the data from every angle.  Often useful to look at trends for a specific SSP, for specific threats, in specific regions.

Conclusion
These insights should help provide more meaningful context on where threats are coming from and who is being targeted.  As always, Clean’s solution provides publishers with the utmost confidence that all of these attacks are being mitigated without jeopardizing revenue, so through the information available, additional action is not required.

 

In Case You Missed It

How Pop Ups and Ad Blocking Extensions Hurt Publishers (and What To Do About Them)

Auto Redirects: What They Are, How They Work, and How They Hurt Your Ad Revenue

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Sep 29, 2022 9:00:00 AM

What’s New in September

What To Do When Bad Ads Get Past Your Safeframe Containers

Publishers and advertisers alike should look at SafeFrame as a necessary baseline security measure for any online publisher monetizing their site channels and looking to protect their ad content, but they are far from a final solution.

In this blog, we break down what SafeFrame is, how Malvertisers get around it, how to track down and block said Malvertisers, and much more valuable information.

Copy of Data Snacks(2)-2

In Case You Missed It

How Pop Ups and Ad Blocking Extensions Hurt Publishers (and What To Do About Them)

Auto Redirects: What They Are, How They Work, and How They Hurt Your Ad Revenue

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Aug 29, 2022 9:00:00 AM

What’s New in August

Here is an interesting blog post about Website Ad Revenue you might want to check out:

Optimizing Your Website Ad Revenue

Looking to get the most out of your webpage, content, and site traffic?

You have to be actively involved in both content publishing and ad management processes to grind out kinks and squeeze out as much revenue as you can.

In this blog, we break down important pieces to boosting your revenue by covering topics such as: How to maintain site performance, Importance of user experience, Rates vs demand, Need to know of Ad Sizes, and many more.

OPTIMIZING YOUR WEBSITE AD REVENUE - Edited

In Case You Missed It

8 Sneaky Things Eating into Your Ad Revenue

What The Future of Identity Means for Publishers

What is Ad Stacking? (and How Does it Hurt Platforms and Advertisers)

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Jul 29, 2022 9:00:00 AM

What’s New in July

Have you check out the clean blogs lately?

Below are some interesting articles that you may want to check out:

How To Make Malvertisers Pay

Whether they are probing your site, hijacking user experiences, or launching full-scale attacks, cybercriminals are always looking for a lucrative payday through malvertising.

The real costs of malvertising and ad fraud include various elements, some of which are difficult to track but nonetheless real, while others will directly impact your business. In terms of those softer costs, site experience and customer satisfaction will deteriorate as users are attacked by bad ads and consequently driven away from repeat sessions. This will then lead to lost ad revenue as your site traffic decreases, and having to spend valuable work hours tracking down and removing bad ads.

Copy of Copy of Copy of Blog Graphic (5)

Learn more about making Malvertisers pay by reading this in-depth article here

In Case You Missed It

What Is Ad Cloaking?

Best Websites For The Ad Ops Community

Improving Your Advertising Profit Margins as a Publisher

 

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us on

 LinkedIn   Facebook   Twitter   Instagram   

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Jun 29, 2022 11:25:54 AM

What's New In June

Clean.IO - Protecting Publishers and Platforms from Malicious Ads

Our CEO and Co-founder Geoff Stupay was featured on the Marketecture Media Podcast with Ari Paparo, where he discussed how Clean.io helps publishers, ad platforms and ecommerce providers detect malvertising and other unwanted code on their pages, and how our security screening tech is used by SSPs, DSPs and site owners to detect and block malicious ads before they reach end users. Geoff also highlights our work in the ecommerce arena.

Want to learn more? You can listen to the full podcast episode here

Ari Paparo-1

In Case You Missed It

Malicious Ads: 5 Types of Attacks to Know About Today

Catch our Podcast Episodes on YouTube Spotify and Apple Podcasts

Would you or someone you know be great on our next podcast? If so drop a note to cs@clean.io

Find Us On

LinkedIn   Facebook   Twitter   Instagram 

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on May 26, 2022 8:51:01 AM

What's New In May

cleanAD’s Threat Mitigation Language: What It Is, What It Isn’t, and How It's Changing the Game

Constantly updating attacks and tactics has long highlighted the need for a proactive security system to protect sites from malvertising attacks.

cleanAD’s Threat Mitigation Language (TML) is a powerful yet efficient proprietary language to define behaviors and apply custom, context-aware logic for telemetry gathering and executing of advanced threat neutralization techniques. TML facilitates quick categorization of potentially harmful threats, including key indicators, behavioral traits, and other identifying metadata, for pairing with appropriate mitigation strategies.

Want to learn more? Check out this in-depth article which goes into the ins and outs of cleanAD's Threat Mitigation Language, and how it is changing the ad security ecosystem, here

Copy of Copy of Data Snacks (1)

In Case You Missed It

Types of iFrames and When to Use Them

Ad Ops All Stars: Lisa Howard, Global Head of Advertising and Marketing Solutions, The New York Times

Ad Ops All Stars: Ari Paparo, Entrepreneur and Co-Founder, Beeswax

 

Find Us On

LinkedIn   Facebook   Twitter   Instagram 

Questions? Feedback? We'd love to hear from you! cs@clean.io  

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by Team clean, on Apr 27, 2022 11:17:00 AM

What's New In April

JD

Everything you ever needed to know about Ad Operations 

Love a good podcast? Need something to listen to while walking the dog? Want to learn more about what it's like to work in the ad operations field? You've come to the right place! Check out the Ad Ops All Stars podcast with new episodes weekly that take you behind the scenes with top Ad Ops leaders to understand the ins and outs of their roles and what brought them success in their careers.

Head to our resource hub to check out all of our podcast episodes, or download directly from apple podcasts

Questions? Feedback? We'd love to hear from you! cs@clean.io  


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by Team clean, on Mar 31, 2022 4:24:36 PM

What's New In March

What's the deal with all these MLPs? 

Throughout the majority of Q1 2022, our network has seen an influx of malicious landing page (MLP) attacks. One prevalent attack is a malicious energy scam which comes from misleading ads surrounding an energy saving system that has been deemed by authorities as "scientifically impossible." Click here to get the full scoop and to see how clean is protecting its partners from this malicious activity. 

Screen Shot 2022-03-31 at 11.50.23 AM

Questions? Feedback? We'd love to hear from you! cs@clean.io  


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by Team clean, on Feb 28, 2022 10:47:04 AM

What's New In February

Q4 2021 Smart Report is Here! 

Q4 smart report

Check out our Q4 SMART Report for a deep dive into malvertising data across our network in the final months of 2021.

Our top 5 takeaways from Q4 2021 include: 

  • Redirect threats make comeback late in the quarter.
  • Malicious landing page threats continues to scale as schemes diversify.
  • Ad stacking IVT runs rampant, leading to billions of invisible ads served through many platforms.
  • New attack via Chrome browser extension enters ecosystem, targeting Google Tag Manager.
  • Supply chain attacks infect websites and victimize visitors.

Questions? Feedback? We'd love to hear from you! cs@clean.io  


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by Team clean, on Jan 28, 2022 9:41:41 AM

What's New In January 

You Asked, We Answered...

Screen Shot 2022-01-26 at 1.28.18 PM

Now that you can see the number of heavy ads detected in your dashboard, what's next? Below we summarized some answers to commonly asked questions we've received related to heavy ads.

What are heavy ads?

Based on the criteria set by Google, an ad is considered heavy and blocked by Chrome-family browsers, if it has not been interacted with (e.g. click or tap) and meets 1 of the following:

  • Uses the main CPU thread for more than 60s in total (cpu violation)
  • Uses the main CPU thread for more than 15s in any 30s window (cpu violation)
  • Uses more than 4 megabytes of network bandwidth (network violation)

VAST/VPAID ads are mostly exempt from this, as this only applies to banner and native formats

What does clean.io report in the dashboard? 

Using a 10% sample rate, we collect data when Chrome browsers block an ad as heavy.

Why is this reporting important? 

For publishers that operate their own sites, this gives meaningful insight to changes in heavy ad volumes to understand how often ads are being blocked and possibly from whom.  Not because they don’t want to protect users, but because a page littered with broken ad messaging creates a poor user experience and reflects poorly on the site. Please note that usually, publishers still get paid for these ads so there is not a loss of revenue associated.

What is an acceptable number of heavy ads? 

Average dashboard percentage is .01%, but ranges up to .2% are quite common. Percentages are based on page-views and will vary significantly between sites due to differences in # of ads per page,  and page dwell time.

When is it a problem requiring investigation?

Mitigation should not be necessary unless dashboard percentage grows larger than 2%. Users are protected by the browser and revenue isn’t impacted, so even above average levels are acceptable.

Over 2% is an indication of a possible site issue, problem with a custom ad format, or site content erroneously blocked because it's being classified as an ad. This should be investigated and we’re here to support those efforts.

Why is SSP or DSP still pending verification? 

Ads may not get flagged as heavy until well after being served, making it difficult to trace back to responsible platforms.  Also, Chrome sometimes blocks non-ads, with no identifiable ad platform.

Questions? Feedback? We'd love to hear from you! cs@clean.io  


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