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How Caraway Home Increased Average Order Value by 5.6% with cleanCART

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↑1,567%

Return on investment

↑5.6%

Increase in Average Order Value (AOV)

+.13%

Increase in cart conversions

About Caraway Home

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Caraway Home is a leader in modern, non-toxic ceramic cookware for every home. 

Finding non-stick, chemical-laden Teflon pans at your local home goods store is easy. But the toxic chemicals from those pans can leach into your food and your body. Caraway products are ceramic-coated and made without any toxic materials like PFAS, PTFE, PFOA, or any other hard-to-pronounce chemicals. The company's mission is to craft well-designed home goods that thoughtfully raise the standards of what you cook with.

Before cleanCART:
The Challenge of Discount Code Leaks

The success of Caraway’s marketing rests on a diverse channel mix including direct mail and activating influencers. The company used coupon codes to track the performance of each channel, but quickly realized that coupon leakage was a big problem that needed to be addressed, with The Honey and CapitalOne Shopping coupon extensions largely to blame.

The team at Caraway spent countless hours over the course of their work weeks manually searching deal sites and coupon extensions for these leaks, taking away their valuable time that could be spent elsewhere.

Having seen the negative impact of coupon leakage many times before, Josh Knopman, the Director of Growth and Digital Product at Caraway, began to evaluate what options were available to the team to protect their margins.

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“We had pretty significant coupon leakage pretty quickly, despite our best efforts. We didn’t want to disable the coupon code the day after sending a mailer, so we needed a solution that could battle the issue head-on.”

- Josh Knopman, Director of Growth & Digital Product at Caraway Home

Why Caraway Chose cleanCART

Josh learned about cleanCART via the peers in his ecommerce circle and immediately knew it was a perfect fit. 

Swift and effortless implementation of cleanCART meant the team at Caraway could quickly protect their ecommerce margins and Average Order Value—both key metrics influencing their aggressive ROI goals.

“CleanCART has been a great tool for blocking coupons from making their way into the extensions at the very last part of checkout. I’ve been very impressed. The AB tests we were able to run confirm that these last-minute code redemptions in the purchase funnel are not providing incremental value. This is a great avenue for maintaining our Average Order Value and margins.” 

- Josh Knopman, Director of Growth & Digital Product at Caraway Home

The Results

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In the first 90 days after implementing cleanCART, Caraway saw the following:

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“With cleanCART, we can prioritize and maintain our aggressive topline goals, while also ensuring that our marketing dollars are generating the kind of ROI that allows us to maintain first-purchase profitability.” 

- Josh Knopman, Director of Growth & Digital Product at Caraway Home

The Bottom Line:
cleanCART in Action

With cleanCART, the team at Caraway has been able to restore revenue that had previously been lost due to coupon extensions. Additionally, they’re actively protecting their margins, improving the execution of their direct mail and influencer strategies, and reclaiming hours of manual work spent searching for coupon leaks.  

cleanCART swiftly solved the Caraway team’s immediate pain points and will continue to help them achieve their aggressive marketing goals going forward.

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