CanvasPrints.com Solves Attribution Problems and Preserves Top Line Revenue with cleanCART

What the team never expected was to learn just how much of a problem their affiliate marketing programs were creating for attribution reporting. 

Upon installing cleanCART, the team at CanvasPrints.com found that they were significantly overpaying affiliate fees because of this misattribution.

Essentially, the interaction between the Honey coupon extension and the ShareASale affiliate marketing platform caused incorrect attribution of sales to Honey from other channels, resulting in CanvasPrints.com incorrectly paying affiliate fees to both systems.

Stopping this problem means CanvasPrints.com saved not only the revenue that would have been sacrificed to discounts injected by coupon browser extensions, but also the fees they were incorrectly paying to their affiliate program.

The revenue benefits were great, but just as important was the ability of JD and the rest of the marketing team to truly understand how each of their marketing channels was performing. Solving their attribution problems has helped them to make more sound and informed decisions about where to put their marketing dollars.