What is Digital Engagement Security?
by Kathleen Booth, on Oct 13, 2020 9:00:00 AM
Now, more than ever, people are going online to engage with businesses.
One thing that hasn’t changed? Trust.
Ultimately, that’s what all businesses are selling and it's the key factor in determining whether people engage with them.
That’s why we’ve built a platform that offers businesses and their users and customers a trustworthy way to engage online.
We call this suite of solutions “digital engagement security” and it’s described in more detail below.
We now live in a digital economy.
Starting a business takes guts, determination and a whole lot of hard work.
I know this firsthand.
I was a business owner for 11 years. The digital marketing agency that I founded was my dream job and something that I poured all of my energy and passion into. Over the course of those 11 years, I experienced major highs and major lows, including the great recession of 2007-2008.
That being said, I can't even imagine what it must be like to have to navigate a global pandemic, and I feel deeply for the businesses that have been affected.
The internet offers a lifeline for businesses that are struggling to carve out a path for growth while moving forward in this new reality.
All businesses are making the shift to digital to some degree, and that means defining a new way of engaging with people in the digital realm.
From visiting your website, to clicking an ad, or completing the checkout process in your online shopping cart, every interaction users have with your business is a point of digital engagement - and an opportunity to either build or erode their trust.
What happens in these points of digital engagement will define your relationship with your users, and determine whether you retain their trust or bring risk to your revenue and your reputation.
The problem with third party code.
Unfortunately, the internet is still a bit like the wild west, and despite the illusion of control that comes from owning your website, there are still countless ways that third parties can interrupt and negatively impact your relationship with users on your site.
From hackers looking to exploit vulnerabilities in your code, to third party plugins and browser extensions, your website is full of opportunities for the user experience to be hijacked.
Protecting your site and your users can sometimes feel like a full time job AND a losing battle. And there hasn’t been much you can do about it.
It’s time to take back control.
Remember when your relationship with your users was just that - a relationship strictly between you and them?
If it seems like that was a really long time ago, that’s because it was.
But we don’t have to accept the status quo.
Everyone in the digital economy wins when businesses and their customers and users have a safe and trustworthy way to interact online.
Enter digital engagement security.
Digital engagement security gives businesses the ability to safeguard their user experiences, preserve revenue and margins, and protect their brand and relationship with their users.
- Businesses can control the code that executes on their websites (even when they don’t own that code).
- Users can trust that when they engage with a business online, what they see is what they’ll get (no redirects, no malicious code).
- The relationship between businesses and users is DIRECT and not disintermediated by unauthorized or untrusted browser extensions or unwanted third party platforms.
Most of all, it means building a solid foundation for a sustainable digital future.
And that is good for all of us — users and businesses alike.
We’re obsessed with protecting your points of digital engagement.
Today’s websites are like superhighways for third party code.
At clean.io, our mission is to give businesses the ability to safeguard their revenue and user experience by controlling the code that executes on their sites.
We began by solving this problem for digital publishers and advertising technology platforms, who have used clean.io's patented behavioral analysis methods to detect and stop malvertising in real time (you know, those pesky redirects that take over the screen on your phone to tell you “Congrats! You’ve won a Walmart gift card!”).
As we look to the future, we believe our customers will be best served by a digital engagement security platform that provides a holistic solution for protecting those points of digital engagement and a solid foundation on which the digital ecosystem can thrive—and that is precisely the plan that is embodied in our product roadmap.
Until now, our solution has always been known as “clean.io”, our company name. As our product roadmap evolves and we add new solutions and features, our branding must evolve with it.
Today, we are excited to announce that we are changing the name of our flagship product to cleanAD.
With cleanAD for Publishers, we help online publishers and media companies solve the problem of malicious ads while preserving ad revenue and protecting user experience.
With cleanAD for Platforms, we help platforms keep their promises to deliver clean ads to all of the stakeholders they serve.
Your website is your gathering place, your 24/7 salesperson, and your Director of First Impressions. It’s where your users come to engage with you and where their trust is built or destroyed.
We know the hard work you’ve put into building your business, and we think that giving you control of your website and your relationships with users is one way we can contribute to your success.
And your success is a good thing for all of us.