Blog / Malvertising (2)

by Andrew Reed, on Aug 26, 2021 4:05:21 PM

Nothing is more confusing and frustrating than when you are on a familiar webpage and suddenly your browser sends you across the web to another brand’s site. Sudden redirects not …

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Topics:MalvertisingAd Fraud 101Malvertising 101Malvertising SolutionsAdOps StrategyAd Revenue

by Nick Carlson, on Aug 13, 2021 9:00:00 AM

Malvertisers have a whole deck of cards to play when it comes to defrauding advertisers and publishers. Many of these strategies happen behind the curtains of your site, and go …

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Topics:MalvertisingAd Fraud 101Malvertising 101AdOps StrategyAd Revenue

by Nick Carlson, on Aug 5, 2021 9:00:00 AM

In the ad protection industry, you will often hear the term “ad cloaking” being used in a variety of different ways. Many providers will claim you are protected from “cloaked …

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Topics:MalvertisingAd Fraud 101Malvertising 101Malvertising Solutions

by Marshall Moritz, on Jul 15, 2021 5:00:46 PM

This is the first article in a new series called “Data Snacks” that will briefly highlight unusual malvertising activity as it occurs. Each Data Snack will cover what happened, why …

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Topics:Malvertising DataMalvertisingMalvertising SolutionsAdOps StrategyAd Revenue

by Matt Gillis, on Apr 15, 2021 12:00:00 PM

In July of 2019, IAB introduced two new technical solutions to the supply side of online advertising. Sellers.json and the SupplyChain Object brought increased transparency to the convoluted buyer market, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Andrew Reed, on Apr 8, 2021 11:51:08 AM

The current state of the online ad industry is far from perfect. A clean and transparent solution to harmful malvertising has yet to be executed across the online advertising ecosystem, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Matt Gillis, on Mar 19, 2021 3:29:19 PM

A study by Statista recently found that roughly 27 percent of internet users in 2021 have ad blocking extensions installed on their preferred web browsers. These free and increasingly popular …

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Topics:MalvertisingMalvertising 101

by Kathleen Booth, on Feb 25, 2021 9:00:00 AM

The U.S. Cybersecruity and Infrastructure Security Agency (CISA) released new guidelines last month, urging federal agencies to protect themselves from malvertising by installing ad blockers on all employee computers. This …

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Topics:MalvertisingMalvertising SolutionsDigital Engagement Security

by Matt Gillis, on Feb 18, 2021 1:48:44 PM

It’s no secret, malvertising is destructive to the user experience Some publishers don’t have malvertising protection, while others have solutions that are simply not effective. But end users aren’t the …

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Topics:MalvertisingMalvertising 101Digital Engagement Security

by Kathleen Booth, on Jan 21, 2021 10:07:34 AM

2020 was an unusual—and eventful—year in the worlds of malvertising and programmatic advertising. COVID drove significant shifts in brand advertising spend, and the resulting changes in CPMs opened up opportunities …

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