by Kathleen Booth, on Aug 10, 2021 9:00:00 AM
Being able to pull customers all the way through your sales funnel, from awareness to conversion, is the real trick when it comes to online retail. And your checkout cart …
Read Storyby Kathleen Booth, on Aug 3, 2021 9:00:00 AM
When it comes to their 2021 budget priorities, ecommerce brands are focused on making investments to improve site performance, increase personalization, replatform, optimize for omnichannel, and improve product discovery and …
Read Storyby Kathleen Booth, on Jul 27, 2021 12:27:00 PM
Looking to grow your ecommerce business, keep up to date with 2021’s latest trends, and/or join a community of passionate digital marketers? You are probably going to want to listen …
Read Storyby Kathleen Booth, on Jul 20, 2021 9:00:00 AM
If you are an ecommerce store looking to increase your site traffic, social media following, or customer loyalty, offering shoppers discounts codes in return for information and subscriptions is one …
Read Storyby Kathleen Booth, on Jul 13, 2021 9:00:00 AM
Using discounts and coupons to grow sales and acquire new customers has been a cornerstone of marketing since 1888 when Coca-Cola first offered paper coupons that were redeemable for one …
Read Storyby Andrew Reed, on Jun 29, 2021 9:00:00 AM
Coupon codes have long been a marketing staple and with COVID fueling an increase in online shopping through 2020, offering discount codes to buyers remains one the most effective ways …
Read Storyby Russell McAthy, on Jun 22, 2021 9:00:00 AM
For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …
Read Storyby Andrew Reed, on Jun 15, 2021 9:00:00 AM
Russell McAthey is the founder and CEO of ringside.ai, a cutting edge marketing analytics solution that uses in-depth data analytics and machine learning to expand your understanding of your customer …
Read Storyby Andrew Reed, on Jun 8, 2021 9:00:00 AM
Coupon marketing has long been a staple in the retail industry, and the digital era is no exception. Just last year, 88% of shoppers reported that they had used coupon …
Read Storyby Kathleen Booth, on Jun 1, 2021 9:00:00 AM
Whether you are just starting out in the world of ecommerce, or looking for solutions for your already successful online business, having the right tools to help you more efficiently …
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