by Kathleen Booth, on Nov 18, 2021 9:00:00 AM
Affiliate marketing can be a powerful way to bring in new customers for your ecommerce store, but it often comes at a cost. Managing and growing an affiliate program can …
Read Storyby Kathleen Booth, on Nov 11, 2021 9:00:00 AM
Discount and coupon campaigns have long been a powerful marketing tool for retailers, and the practice has carried over into the online ecosystem. Attracting new customers can be difficult, but …
Read Storyby Kathleen Booth, on Nov 4, 2021 9:30:00 AM
The online retail ecosystem is continuing to expand, exploding with new brands and sales and marketing channels as customers move further away from in-person shopping. It is an exciting time …
Read Storyby Marshall Moritz, on Oct 14, 2021 9:00:00 AM
It may seem logical to think that high affiliate fees and coupon activity from browser extensions like Honey and CapitalOne Shopping during your holiday sales are signs of a healthy …
Read Storyby Kathleen Booth, on Oct 7, 2021 9:30:00 AM
As Honey and similar coupon extensions continue to devour the affiliate marketing ecosystem, their improper distribution of your discounts and coupon codes is not the only way they harm ecommerce …
Read Storyby Eric Trouton, on Sep 30, 2021 11:52:46 AM
Trying to understand how coupon extensions are affecting your revenue as an online retailer is a bit of a mystery currently. Many retailers know it is affecting them, but have …
Read Storyby Marshall Moritz, on Sep 21, 2021 4:50:16 PM
Coupon extensions like Honey and CapitalOne Shopping, which users install on their browsers to automatically apply coupons to their checkout carts, are continuing to grow in popularity and breadth. And …
Read Storyby Marshall Moritz, on Sep 17, 2021 9:00:00 AM
Apple’s iPhone 13 event happened earlier this week, and among the four new phones, two new iPads, and a new Apple watch, was the announcement that iOS 15 will be …
Read Storyby Kathleen Booth, on Sep 16, 2021 12:00:00 PM
Ever since Apple’s iOS 14.5 update allowed users to opt-out of mobile tracking, mobile advertising on Facebook has taken a huge hit, and businesses across the board are seeing their …
Read Storyby Kathleen Booth, on Sep 14, 2021 9:00:00 AM
While coupon strategies have long been a staple of both online and physical marketing, the growth of coupon extensions like Honey, and more recently the introduction of CapitalOne Shopping (formerly …
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