by Andrew Reed, on Sep 27, 2022 2:30:00 PM
Partnering with affiliates that have established audiences aligned with your brand and messaging can be invaluable, giving you access to new batches of customers that are more likely to convert …
Read Storyby Andrew Reed, on Apr 5, 2022 9:00:00 AM
Coupon campaigns are great ways to reach new customers or retarget existing ones, but they don’t come without their risks. An unchecked coupon strategy can leave you vulnerable to coupon …
Read Storyby Andrew Reed, on Mar 29, 2022 9:00:00 AM
Driving attention to your online store with discounts and digital coupon codes is a tried and true strategy that remains an effective way to help boost sales. In fact, more …
Read Storyby Sarah Leitz, on Sep 7, 2021 11:06:00 AM
Sarah has spent her entire career in strategic marketing. She’s worked with large Fortune 500 brands and small companies to build their marketing, customer success and inbound programs. She’s currently …
Read Storyby Matt Gillis, on Jan 25, 2021 3:12:13 PM
I’m going to start this article with a scary story to set the stage. Imagine walking into a store to purchase something. You find an item you like, and you …
Read Storyby Kathleen Booth, on Dec 30, 2020 9:00:00 AM
Coupon extensions like Honey, Capital One Shopping (formerly Wikibuy) and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help …
Read StoryWhere businesses come to learn more about protecting the points of digital engagement with their customers, audiences and users.
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