clean.io Blog / AdOps Strategy (4)

by Matt Peck, on Jul 22, 2021 2:43:12 PM

If you’re a digital ad publisher, it's easy to put your programmatic campaign on autopilot and watch the revenue come in. But taking the time to optimize your site and …

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Topics:AdOps StrategyAd Revenue

by Kathleen Booth, on Jul 21, 2021 9:00:00 AM

As an ad ops leader, what are the biggest challenges you wish you could solve? For Keith Candiotti, viewability was at the top of the list. During his tenture as …

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Topics:AdOps StrategyAd Ops All Stars

by Marshall Moritz, on Jul 15, 2021 5:00:46 PM

This is the first article in a new series called “Data Snacks” that will briefly highlight unusual malvertising activity as it occurs. Each Data Snack will cover what happened, why …

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Topics:Malvertising DataMalvertisingMalvertising SolutionsAdOps StrategyAd Revenue

by Matt Peck, on Jul 15, 2021 9:30:00 AM

As a digital ad publisher, you’ve probably been taught to live and die by your CPM and eCPM, or the amount advertisers pay you for every one thousand views their …

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Topics:AdOps StrategyAd Revenue

by Kathleen Booth, on Jul 14, 2021 9:00:00 AM

Most ad ops teams got their starts as purely direct sales models and then evolved to a programmatic one, but Marc Boswell and the team at LoveToKnow Media have done …

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Topics:AdOps StrategyAd Ops All Stars

by Matt Peck, on Jul 8, 2021 9:00:00 AM

As an ad publisher, keeping healthy session lengths and bounce rates is intimately tied to maximizing your ad revenue, and providing users with user experience that delights them is key …

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Topics:Ad Fraud 101AdOps StrategyAd Revenue

by Kathleen Booth, on Jul 7, 2021 9:00:00 AM

James Strang is the Founder of AdOps Boost and a technical whiz when it comes to the business of ad operations. He's also a champion of neurodiversity who's been chronicling …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jun 30, 2021 9:00:00 AM

Lila Hunt is Head of Digital Ad Strategy at System1 where she heads the team that owns the company's programmatic ad revenue strategy. From teaching ballet and preschool, to getting …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Jun 24, 2021 9:00:00 AM

As a publisher, your user experience (UX) is key to maintaining and optimizing your ad revenue. If a user comes to your site and is frustrated or disappointed by their …

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Topics:AdOps StrategyHeavy AdsAd Revenue

by Kathleen Booth, on Jun 23, 2021 9:00:00 AM

Sarah Wagner's career has given her unique insights into the world of advertising operations. From her early work as an ad ops strategist for ComicBook.com, to brand- and agency-side work …

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Topics:AdOps StrategyAd Ops All Stars
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