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clean.io Blog / Ad Revenue

by Andrew Reed, on Aug 26, 2021 4:05:21 PM

Nothing is more confusing and frustrating than when you are on a familiar webpage and suddenly your browser sends you across the web to another brand’s site. Sudden redirects not …

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Topics:MalvertisingAd Fraud 101Malvertising 101Malvertising SolutionsAdOps StrategyAd Revenue

by Nick Carlson, on Aug 13, 2021 9:00:00 AM

Malvertisers have a whole deck of cards to play when it comes to defrauding advertisers and publishers. Many of these strategies happen behind the curtains of your site, and go …

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Topics:MalvertisingAd Fraud 101Malvertising 101AdOps StrategyAd Revenue

by Matt Peck, on Jul 29, 2021 9:00:00 AM

2021 will see three years of projected changes in the ad ops industry squeezed into one. Online time jumped 20% with consumers while lock-downs were implemented. But even with restrictions …

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Topics:AdOps StrategyAd Revenue

by Matt Peck, on Jul 22, 2021 2:43:12 PM

If you’re a digital ad publisher, it's easy to put your programmatic campaign on autopilot and watch the revenue come in. But taking the time to optimize your site and …

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Topics:AdOps StrategyAd Revenue

by Marshall Moritz, on Jul 15, 2021 5:00:46 PM

This is the first article in a new series called “Data Snacks” that will briefly highlight unusual malvertising activity as it occurs. Each Data Snack will cover what happened, why …

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Topics:Malvertising DataMalvertisingMalvertising SolutionsAdOps StrategyAd Revenue

by Matt Peck, on Jul 15, 2021 9:30:00 AM

As a digital ad publisher, you’ve probably been taught to live and die by your CPM and eCPM, or the amount advertisers pay you for every one thousand views their …

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Topics:AdOps StrategyAd Revenue

by Matt Peck, on Jul 8, 2021 9:00:00 AM

As an ad publisher, keeping healthy session lengths and bounce rates is intimately tied to maximizing your ad revenue, and providing users with user experience that delights them is key …

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Topics:Ad Fraud 101AdOps StrategyAd Revenue

by Andrew Reed, on Jul 1, 2021 9:15:00 AM

As a publisher, maintaining a healthy user experience is key to maximizing the number of ads you serve and thus maximizing your ad revenue. So keeping track of all the …

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Topics:Ad Revenue

by Myles Engler, on Jun 25, 2021 9:00:00 AM

This is a guest post by Myles Engler of Playwire. Myles is the Vice President of Yield Optimization at Playwire. With more than 12 years of experience in digital media, …

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Topics:Ad Revenue

by Andrew Reed, on Jun 24, 2021 9:00:00 AM

As a publisher, your user experience (UX) is key to maintaining and optimizing your ad revenue. If a user comes to your site and is frustrated or disappointed by their …

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Topics:AdOps StrategyHeavy AdsAd Revenue

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