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clean.io Blog / Ad Fraud 101

by Andrew Reed, on Aug 26, 2021 4:05:21 PM

Nothing is more confusing and frustrating than when you are on a familiar webpage and suddenly your browser sends you across the web to another brand’s site. Sudden redirects not …

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Topics:MalvertisingAd Fraud 101Malvertising 101Malvertising SolutionsAdOps StrategyAd Revenue

by Nick Carlson, on Aug 13, 2021 9:00:00 AM

Malvertisers have a whole deck of cards to play when it comes to defrauding advertisers and publishers. Many of these strategies happen behind the curtains of your site, and go …

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Topics:MalvertisingAd Fraud 101Malvertising 101AdOps StrategyAd Revenue

by Nick Carlson, on Aug 5, 2021 9:00:00 AM

In the ad protection industry, you will often hear the term “ad cloaking” being used in a variety of different ways. Many providers will claim you are protected from “cloaked …

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Topics:MalvertisingAd Fraud 101Malvertising 101Malvertising Solutions

by Matt Peck, on Jul 8, 2021 9:00:00 AM

As an ad publisher, keeping healthy session lengths and bounce rates is intimately tied to maximizing your ad revenue, and providing users with user experience that delights them is key …

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Topics:Ad Fraud 101AdOps StrategyAd Revenue

by Andrew Reed, on Jun 3, 2021 9:00:00 AM

Many savvy publishers these days are moving towards building their own ad stack, instead of partnering with a third party network. This of course comes with its own set of …

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Topics:Ad Fraud 101AdOps Strategy

by Matt Gillis, on May 26, 2020 10:45:00 AM

Ad fraud is a growing problem, with some estimates showing it could cost advertisers as much as $100 billion by 2023.1 However, ad fraud isn’t just one thing: it comprises …

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Topics:Ad Fraud 101

by Matt Gillis, on Mar 1, 2020 4:03:00 PM

Ad fraud is the multi-billion dollar shadow business of the digital ad ecosystem. Learn more about ad fraud to protect your business, customers, and revenue. The digital ad ecosystem is …

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Topics:Ad Fraud 101

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