by Andrew Reed, on Jul 26, 2022 2:30:00 PM
Coupon extensions are a multibillion dollar industry that is only continuing to grow. Honey alone has boasted saving its members billions, but where does all of that money actually come from?
The issue is that the bill is being footed by online businesses like yours. Coupon extensions are such a big issue for eMerchants that the average cleanCART customer has a 1,452% ROI, after eliminating them from their site. That’s money that can be reinvested back into your business, setting it up for success for years to come. So now that you’ve downloaded cleanCART and have made back some of that lost income, what are you going to do with that extra cash? Here are some ideas below for how you can reinvest it back into your business.
Invest In Paid Media
Partnering with a creative agency will help you create work that appeals to your audience and stays true to your brand’s mission and purpose. When you invest back into creating a cohesive marketing and advertising strategy, you’re investing into creating a brand that is not only recognizable in the wild but also one that inspires loyalty. Get to know your target audience and then target your paid media strategy around where their eyes will see it. The more you know what your audience is looking for, the more successful your marketing and advertising will be. You could also hire a PR agency to help you build up some publicity around your brand. This is especially helpful if you’re not yet established.
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Improve SEO
The easier you are to find, the more customers you’ll attract and the more shoppers you get through your e-door, the more sales you will make. Hire an SEO strategist to help boost your search rankings and in turn your site traffic.
Eliminate Cart Abandonment
Take the time to go through your customer journey from start to finish on your website and eliminate any points of friction. Since a broken link or confusing copy can potentially deter a sale, it’s important to keep things tidy. Hiring a UX designer and copywriter will ensure your entire website flows and remains on brand. Also, since you can now confidently incorporate coupons into your strategy without fear of coupon fraud, consider adding some incentives to your customers to entice them to buy. Just be sure that all coupons on your site remain up-to-date and that your customer won’t be heading into making their purchase with an expired discount code.
Improve Your Customer Service
Customer support is incredibly important to your customer journey. Having a good team in place helps to alleviate any issues before they become larger problems that may prevent your customers from returning to your business. Having a well-trained team that cares about your brand is worth its weight in gold. Consider also investing in a live chat feature so you can be proactive in answering any concerns while your customer is shopping on your site. Another strategy for combating negative experiences is offering coupons to those who’ve had them. This not only shows them you care about their experience, but also gives you the opportunity to win back their support.
Work On Customer Retention
Comb through your customer reviews and check out what your customers are saying about you on social media. If you find that there are any recurring issues, invest to absolve them. Also, take a look at your existing customer loyalty program. What can you do to strengthen it? Going above and beyond to show your customers they mean so much more to you than a sale will do wonders for customer loyalty.
If you are still losing income to coupon fraud that you would rather be reinvesting back into your business, it’s not too late for cleanCART to help. Sign up for your free 14-day trial today and see how much you could be saving from coupon extension sites.
