by Kathleen Booth, on Dec 1, 2021 9:00:00 AM

From working in the mining industry to managing a 200+ person ad ops team at CBS, Dennis Colon has done it all. He learned the ad ops business from the …

Read Story
Topics:AdOps StrategyAd Ops All Stars

by Nick Carlson, on Nov 30, 2021 9:45:00 AM

The malvertising ecosystem is vast and volatile, with malicious actors constantly evolving their tactics in order to evade detection. This constant game of cat and mouse has long highlighted the …

Read Story
Topics:MalvertisingMalvertising 101Malvertising Solutions

by Kathleen Booth, on Nov 24, 2021 9:00:00 AM

How did Jeremy Gan go from being a "young, hungry, and scrappy" engineering student to VP of Revenue Operations at MailOnline? On this week's episode of Ad Ops All Stars, …

Read Story
Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Nov 18, 2021 9:00:00 AM

Affiliate marketing can be a powerful way to bring in new customers for your ecommerce store, but it often comes at a cost. Managing and growing an affiliate program can …

Read Story
Topics:ecommerce

by Kathleen Booth, on Nov 17, 2021 9:00:00 AM

In many cases, ad ops is an under-appreciated part of a publisher's business. Melissa Chapman is on a mission to change that by lifting up ad ops professionals and helping …

Read Story
Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Nov 16, 2021 9:00:00 AM

When it comes to safely monetizing your site with ads, there is more than just one tool you can use. Depending on the type of ad and your relationship with …

Read Story
Topics:MalvertisingMalvertising 101Malvertising SolutionsDigital Engagement SecurityAd Revenue

by Kathleen Booth, on Nov 11, 2021 9:00:00 AM

Discount and coupon campaigns have long been a powerful marketing tool for retailers, and the practice has carried over into the online ecosystem. Attracting new customers can be difficult, but …

Read Story
Topics:ecommerce

by Kathleen Booth, on Nov 10, 2021 9:00:00 AM

LiveIntent CMO Kerel Cooper didn't start his career out in marketing. Following stints in ad operations at companies including Earthweb, JupterMedia and Advance Digital, he moved on to LiveIntent where …

Read Story
Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Nov 9, 2021 10:25:56 AM

SafeFrame has been a growing staple of anti-malvertising protection since its inception six years ago, but the API-enabled iFrame is not always enough to keep your site protected. As with …

Read Story
Topics:MalvertisingMalvertising 101Ad Revenue

by Kathleen Booth, on Nov 4, 2021 9:30:00 AM

The online retail ecosystem is continuing to expand, exploding with new brands and sales and marketing channels as customers move further away from in-person shopping. It is an exciting time …

Read Story
Topics:ecommerce
Content not found

Our blog

Where businesses come to learn more about protecting the points of digital engagement with their customers, audiences and users.

Subscribe to Updates