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by Matthew Dicecca, on Jun 7, 2021 3:41:12 PM

2021 is no doubt a crucial year for ad tech, mainly due to the fact that our main source of identifying consumers - cookies - are soon to be no …

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Topics:InsiderAdOps Strategy

by Andrew Reed, on Jun 3, 2021 9:00:00 AM

Many savvy publishers these days are moving towards building their own ad stack, instead of partnering with a third party network. This of course comes with its own set of …

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Topics:Ad Fraud 101AdOps Strategy

by Kathleen Booth, on Jun 2, 2021 9:00:00 AM

When it comes to advertising operations, Mark Verone has "been there, done that" across a range of industry leading brands including Gogo, Orbitz and iHeartMedia. Today, he's a sought after …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jun 1, 2021 9:00:00 AM

Whether you are just starting out in the world of ecommerce, or looking for solutions for your already successful online business, having the right tools to help you more efficiently …

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Topics:ecommerce

by Kathleen Booth, on May 26, 2021 9:00:00 AM

Ron Duque is an ad operations leader at WeatherBug. His 15+ year career in Ad Ops has taken him from MEC Interaction to AOL, Vibe Media and GroundTruth before landing …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on May 25, 2021 9:00:00 AM

Managing your ecommerce business can be tricky. Thankfully Shopify offers thousands of apps to expand your site’s functionality and streamline your business. We took the time to research and compile …

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Topics:ecommerce

by Matt Peck, on May 20, 2021 9:00:00 AM

Deciding on a revenue model is an important first step when designing an online business. And while your overall business can have multiple streams of revenue, publishers and media companies …

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Topics:AdOps Strategy

by Kathleen Booth, on May 19, 2021 8:55:00 AM

Catherine Beattie heads up the ad operations team at Encyclopaedia Britannica and Merriam-Webster, where she runs a small team that manages the company's 100% programmatic advertising operation. Prior to Britannica, …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on May 18, 2021 9:00:00 AM

Omnichannel commerce, or omnichannel retail, refers to a multichannel approach to sales and marketing strategy that ties each channel together seamlessly, meaning that the inventory and experience a customer receives …

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Topics:ecommerce

by Kathleen Booth, on May 13, 2021 9:00:00 AM

Third party cookies have been used as a cornerstone of ad ops strategies and online behavioral advertising for years, allowing advertisers to target users based on previously expressed interests online …

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Topics:AdOps Strategy

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