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by Jason Dobrzykowski, on Feb 4, 2021 9:00:00 AM

Jason Dobrzykowski has been working in AdTech for over 12 years, with roles ranging from Traffic Coordination to Account Management team management at companies like AOL, Oath and Millennial Media …

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Topics:AdOps Strategy

by Kathleen Booth, on Feb 2, 2021 9:00:00 AM

Ecommerce platforms are data machines. From the revenue side to the UX side, there is a wealth of information businesses can use to improve ecommerce sites and increase sales. Because …

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Topics:ecommerce

by Kathleen Booth, on Jan 26, 2021 9:00:00 AM

U.S. consumers threw budgets to the wind and shopped ‘til they dropped during the 2020 holiday buying season. Forecasters estimated a $755.3B spend, averaging at about $850 per person. Deloitte …

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Topics:ecommerce

by Matt Gillis, on Jan 25, 2021 3:12:13 PM

I’m going to start this article with a scary story to set the stage. Imagine walking into a store to purchase something. You find an item you like, and you …

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Topics:Malvertisingecommerce

by Kathleen Booth, on Jan 21, 2021 10:07:34 AM

2020 was an unusual—and eventful—year in the worlds of malvertising and programmatic advertising. COVID drove significant shifts in brand advertising spend, and the resulting changes in CPMs opened up opportunities …

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Topics:Malvertising

by Kathleen Booth, on Jan 19, 2021 9:00:00 AM

Q4 of 2020 saw a relatively steep decline in mobile and social threat levels, while mobile still remains the highest producer of threats overall. This trend piqued our interest and …

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Topics:Malvertising DataMalvertising

by Kathleen Booth, on Jan 14, 2021 9:00:00 AM

Analysts project that the ecommerce industry will be worth over 6.5 trillion dollars by 2022. Whether you’re thinking of starting a niche Etsy shop or trying to wreck Amazon’s ride, …

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Topics:ecommerce

by Eric Trouton, on Jan 7, 2021 9:00:00 AM

Are you an online retailer who has noticed margins getting thinner despite increases in overall online revenue? Have you considered the effect coupon extensions such as Honey and Capital One …

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Topics:ecommerce

by Mike Winnick, on Jan 5, 2021 9:00:00 AM

When it comes to identifying and reporting on malvertising threats, there is one huge elephant in the room that nobody wants to address. (source) That elephant is “false positives.” A …

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Topics:MalvertisingMalvertising Solutions

by Kathleen Booth, on Dec 30, 2020 9:00:00 AM

Coupon extensions like Honey, Capital One Shopping (formerly Wikibuy) and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help …

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Topics:ecommerce

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