by Andrew Reed, on Nov 16, 2021 9:00:00 AM

When it comes to safely monetizing your site with ads, there is more than just one tool you can use. Depending on the type of ad and your relationship with …

Read Story
Topics:MalvertisingMalvertising 101Malvertising SolutionsDigital Engagement SecurityAd Revenue

by Kathleen Booth, on Nov 11, 2021 9:00:00 AM

Discount and coupon campaigns have long been a powerful marketing tool for retailers, and the practice has carried over into the online ecosystem. Attracting new customers can be difficult, but …

Read Story
Topics:ecommerce

by Kathleen Booth, on Nov 10, 2021 9:00:00 AM

LiveIntent CMO Kerel Cooper didn't start his career out in marketing. Following stints in ad operations at companies including Earthweb, JupterMedia and Advance Digital, he moved on to LiveIntent where …

Read Story
Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Nov 9, 2021 10:25:56 AM

SafeFrame has been a growing staple of anti-malvertising protection since its inception six years ago, but the API-enabled iFrame is not always enough to keep your site protected. As with …

Read Story
Topics:MalvertisingMalvertising 101Ad Revenue

by Kathleen Booth, on Nov 4, 2021 9:30:00 AM

The online retail ecosystem is continuing to expand, exploding with new brands and sales and marketing channels as customers move further away from in-person shopping. It is an exciting time …

Read Story
Topics:ecommerce

by Kathleen Booth, on Nov 3, 2021 9:00:00 AM

TechTarget Director of Brand Operations Heather Lemon didn't start out in ad operations. Instead, she got a degree in graphic design (at just 17!) and then went on to get …

Read Story
Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Nov 2, 2021 9:00:00 AM

Digital advertising has evolved quite a bit since SafeFrame’s initial release in 2014, meaning it was in long need of the facelift it received last year. And while SafeFrame received …

Read Story
Topics:MalvertisingMalvertising 101Malvertising Solutions

by Andrew Reed, on Oct 29, 2021 12:30:00 PM

A massive 231% spike in malvertising threat levels in the second half of Q3, coupled with new attack types being launched by known attackers signal that malvertiers are moving away …

Read Story

by Andrew Reed, on Oct 28, 2021 3:30:00 PM

As the holiday season approaches, Q3 closes with massive 231% spikes in malvertising threat levels with new evasive attacks from familiar foes. And for the world of online advertising, the …

Read Story
Topics:Malvertising DataMalvertisingMalvertising 101Malvertising Solutions

by Kathleen Booth, on Oct 27, 2021 9:00:00 AM

Michael Bendell's ad ops career spans an impressive list of large media brands (Federated Media, MTV, BlogHer/SHE Media, etc.), as well as niche players like This Old House and Ebony …

Read Story
Topics:AdOps StrategyAd Ops All Stars

Our blog

Where businesses come to learn more about protecting the points of digital engagement with their customers, audiences and users.

Subscribe to Updates