clean.io Blog

by Matt Peck, on May 26, 2022 9:00:00 AM

Coupons are only one strategy you can employ to attract customers to your brand. Creating a customer experience that inspires loyalty is another, arguably more effective one. In doing so, …

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by Jason Dobrzykowski, on May 18, 2022 3:00:00 PM

Russ Macumber found his start in eCommerce through marketing, running six-cent ads through Google in the early 2000s, focusing on a handful of banner ads and minimal tracking data. He …

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Topics:AdOps StrategyAd Ops All Stars

by Jason Dobrzykowski, on May 11, 2022 2:30:00 PM

Ari Paparo got his start in the Adtech industry by joining a small company at the time called Doubleclick, shortly after the dot-com crash. There he helped turn the fledgling …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on May 3, 2022 2:59:17 PM

With thousands of online retailers to compete with across dozens of platforms and verticals, attracting new customers to your online store can be difficult. Luckily, discounting products and running promotional …

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by Jason Dobrzykowski, on Apr 27, 2022 10:20:37 AM

Lisa Howard started her journey towards becoming a global leader in online advertising at journalism school at the University of Georgia, where she competed as a student-athlete in swimming. Her …

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Topics:AdOps StrategyAd Ops All Stars

by Andrew Reed, on Apr 26, 2022 3:30:00 PM

After you have calculated your cost, have a layout of your ideal customer, and how your product or service can fit into the competitive market, you can start to settle …

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by Andrew Reed, on Apr 19, 2022 3:30:00 PM

Many businesses will make the mistake of setting prices without much consideration, putting them at a disadvantage right out of the gate. Making sure prices are affordable is one thing, …

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by Matt Peck, on Apr 7, 2022 3:30:00 PM

As a digital retailer, you put a lot of time and thought into tracking and utilizing your KPIs to make decisions that improve your business. What happens when this data …

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Topics:ecommerce

by Andrew Reed, on Apr 5, 2022 9:00:00 AM

Coupon campaigns are great ways to reach new customers or retarget existing ones, but they don’t come without their risks. An unchecked coupon strategy can leave you vulnerable to coupon …

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Topics:ecommercecleancart

by Nick Carlson, on Apr 1, 2022 8:17:57 AM

Over the past three months, the cleanAD network has seen an explosion of a particular brand of scam, surrounding an energy-saving system that the Advertising Standards Authority and other watchdog …

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Topics:Malvertising Data
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