Increase Conversion Rates While Protecting Your ROI
by Andrew Reed, on Jun 21, 2022 2:00:00 PM
While it always feels good to have a lot of visitors on your website, it’s only half the battle. If you’re investing a lot into your ad and marketing spend and getting a ton of traffic to your site, but still seeing a low conversion rate, it’s only hurting your ROI and your bottom line. Instead of increasing your marketing budget, here are some ways you can invest some of that money into optimizing your user experience to increase conversions from your current audience and turn more visitors into customers.
Streamline Your User Experience
Your customer journey should quickly and efficiently funnel your visitors into making a purchase, so you’ll want to design your site to be very user-friendly. All copy should be succinct, easy to read, and clearly communicate your brand’s value proposition. This will help your customers feel confident in your brand and show them exactly why they want to buy from you, leading to a more seamless checkout experience overall.
You’ll want to remove distractions and avoid giving visitors too many options that might prevent decision-making. Be sure to also optimize your site for mobile and for quick loading, as sites that take too long to load are often abandoned by visitors. Eliminate any opportunities to leave, including external links and coupon extension pop-ups. If you are offering promotions, cleanCART can help protect your site from coupon extensions hijacking your user experience and disrupting your customer journey.
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Include Social Proof
Before making a purchase, many consumers like to know they are making a smart decision with their money. By offering testimonials, case studies, and reviews, you can give them insights into the benefits of your product or services and make them feel more confident in their decision-making.
You can conduct A/B testing on virtually every aspect of your user journey, from advertising and marketing materials to headlines and calls to action. This allows you to improve upon your experience and see which variations give you the best results. Over time you can use this data to hone in on what works and then use it to optimize for success.
You’ll want to familiarize yourself with your competitors' journeys and see how you can improve yours to beat theirs. See what affiliate sites are bringing you the most traffic and invest more into those relationships. However, you’ll want to protect yourself from affiliate fraud. Download cleanCART as a preventative measure.
Have a Strong CTA
Your call to action is incredibly important because it relays to your customers the reason you have them on your site to begin with. You’ll first want to understand your goals before deciding on your CTA. Do you get more conversions from free trials, by having them speak to a representative or educating themselves more on your product, or would you prefer they just made a purchase then and there? By understanding what you're looking for, you can decide what actions you want customers to take to help you to meet those goals.
Decrease Cart Abandonment
Decrease any superfluous steps in your checkout process to make it as easy as possible for customers to finish their transactions. You’ll want to remove any price comparison pop-ups that could potentially lead buyers from your site and directly to your competitors. If they do end up abandoning their cart, have a marketing strategy in place to entice them back with a discount offer. Having the right tools to prevent needless and distracting pop-ups will be key to your success, and cleanCART can help you to prevent these pop-ups while also protecting your discount codes from coupon extensions.
If you’re looking to protect your user experience and increase conversions, cleanCART can help. Sign up now for your free 14-day trial.