by Andrew Reed, on Jun 2, 2022 2:30:00 PM
As the world changes at a quicker pace than ever before, it can be difficult to keep your business up to speed. And since the onset of COVID, ecommerce has accelerated at an exponential rate. It’s forecasted that nearly 25% of all retail sales will be purchased online by 2025. Here are five of the top 2022 ecommerce trends that can help you capitalize on this growth and how cleanCART can help protect your brand along the way.
Know your business
Rising acquisition costs are leading to brands needing to cultivate long term relationships with their customers. Since today's consumers are looking for companies with shared values, you’ll want to take the time to really nail down your mission and values to create a brand identity that resonates with them. Customers who connect with brands also continue to frequent them, strengthening their customer lifetime value over time. Since so many businesses are going digital and competition is no longer local but global, you’ll need to be self-assured and able to build these connections with your customer base.--
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More effective advertising
With increased competition comes increased advertising and at a higher ad spend. Your customers are being bombarded with ads on the daily, so you’ll want to be sure to make your marketing budget count. Considering the majority of Millennials and Gen-Z get their pre-purchase inspiration from social media, make revenue streams, such as affiliate marketing on TikTok, Pinterest, and Instagram vital to your strategy if they are your target demographic. By working with influencers who share similar values and interests, you can tap into your target demographic no matter how niche.
Create consistent user experiences
With increasing amounts of purchases being made on mobile, your mobile experience is crucial to your customer journey. Give it the same attention to detail that you give your desktop experience so that it flows seamlessly. Additionally, with more of your sales going digital, you’ll want to ensure your user journey is frictionless across the board by eliminating unwanted pop-ups or price comparison tools from coupon extensions with your free cleanCART trial.
Meet higher customer demands
In a world of Amazon’s free two-day delivery, customers have higher expectations than ever. To ensure that you meet them, you’ll need to ship products out quickly and efficiently. You can also offer both your first time and loyal customers free shipping coupons.
Personalize your customer experience
Online shopping allows retailers to access a treasure chest of data. Using this data to personalize your customer journey from pre-purchase to post is proven to increase revenue and customer satisfaction while reducing cart abandonment. By understanding what your customers are looking for, you can strategically advertise, direct them to similar products, gamify their experience or send follow up emails. Just be sure that this hard work doesn’t go to waste due to coupon extensions that send customers away from you and directly to your competitors. Use cleanCART to scrub them from your site.
As competition increases in the retail space, e-commerce is becoming increasingly important to your brand's strategy. Use these trends to your advantage to capitalize on this explosion of growth and stay ahead of the curve in your competitive space. To help protect your customer journey and affiliate marketing strategies so you can focus on what ecommerce trends are next, download cleanCART on Shopify or BigCommerce.
