clean.io and Kargo Partnership Delivers Enhanced Malvertising Protection for the Mobile Advertising Ecosystem
by Kathleen Booth, on Mar 16, 2021 9:00:00 AM
Today, we're excited to share that we've formed a new partnership with leading mobile advertising platform Kargo aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware.
Kargo’s mission is to help publishers drive more yield from their properties while creating mobile ad experiences that serve their audiences and respect their brands. As the programmatic ecosystem becomes increasingly complex, so has the task of detecting and blocking malicious ads.
Kargo’s integration of clean.io’s behavioral and deterministic detection and blocking solution, cleanAD, delivers full scale, set-it-and-forget-it protection for all of the publishers within the Kargo network, and advances Kargo’s objectives of fighting fraud and delivering quality experiences in premium environments.
“The programmatic advertising ecosystem is built on trust. Premium publishers rely on Kargo to deliver safe, high quality mobile ads in order to maximize monetization and safeguard end-users. Our technology offers the most sophisticated buyers of anti-malware technology like Kargo an additional layer of protection for both their publishers and buyers.” - Matt Gillis, CEO of clean.io
“Creating a successful advertising experience requires us to always be at the forefront of campaign quality best practices. Partnering with clean.io is an exciting addition to our existing robust safety measures, delivering additional malware protection to our family of premier publishers and their audiences,” - Michael Shaughnessy, COO of Kargo.
Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers. The company's advertising partners fill the ranks of the Fortune 500 and its invitation-only editorial marketplace sets the standard for quality and reach, including 100% of all U.S. smartphone users.
With a focus on innovation, Kargo's creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.