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Russell McAthy

Russell McAthy

Marketing Data Guy. CEO/CoFounder of @ringsidedata . Attribution Specialist. Forecaster. Speaker. Consultant. Entrepreneur.

Recent Posts by Russell McAthy:

How Your Cost Per Acquisition Model Is Hurting Your Revenue

How Your Cost Per Acquisition Model Is Hurting Your Revenue

by Russell McAthy, on Jun 22, 2021 9:00:00 AM

For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …

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Topics:ecommerce
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