Marketing Data Guy. CEO/CoFounder of @ringsidedata . Attribution Specialist. Forecaster. Speaker. Consultant. Entrepreneur.
Recent Posts by Russell McAthy:
by Russell McAthy, on Jun 22, 2021 9:00:00 AM
For most online businesses, the principle behind a cost-per-acquisition model is fairly straightforward. To find the total costs of customer activity in a period, divide the costs of visits in …Read Story