Matt Peck

Matt Peck

Recent Posts by Matt Peck:

by Matt Peck, on May 26, 2022 9:00:00 AM

Coupons are only one strategy you can employ to attract customers to your brand. Creating a customer experience that inspires loyalty is another, arguably more effective one. In doing so, …

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by Matt Peck, on Apr 7, 2022 3:30:00 PM

As a digital retailer, you put a lot of time and thought into tracking and utilizing your KPIs to make decisions that improve your business. What happens when this data …

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Topics:ecommerce

by Matt Peck, on Jan 21, 2022 9:00:00 AM

Partnering with affiliates gives brands the ability to tap into established audiences that may be interested in their products or services. Because of this, it can be a very lucrative …

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Topics:ecommerce

by Matt Peck, on Aug 19, 2021 2:53:22 PM

As a digital publisher, maximizing your ad revenue takes a few more steps than just firing up a Google Adsense account. If you are truly looking to get the most …

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by Matt Peck, on Jul 29, 2021 9:00:00 AM

2021 will see three years of projected changes in the ad ops industry squeezed into one. Online time jumped 20% with consumers while lock-downs were implemented. But even with restrictions …

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Topics:AdOps StrategyAd Revenue

by Matt Peck, on Jul 22, 2021 2:43:12 PM

If you’re a digital ad publisher, it's easy to put your programmatic campaign on autopilot and watch the revenue come in. But taking the time to optimize your site and …

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Topics:AdOps StrategyAd Revenue

by Matt Peck, on Jul 15, 2021 9:30:00 AM

As a digital ad publisher, you’ve probably been taught to live and die by your CPM and eCPM, or the amount advertisers pay you for every one thousand views their …

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Topics:AdOps StrategyAd Revenue

by Matt Peck, on Jul 8, 2021 9:00:00 AM

As an ad publisher, keeping healthy session lengths and bounce rates is intimately tied to maximizing your ad revenue, and providing users with user experience that delights them is key …

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Topics:Ad Fraud 101AdOps StrategyAd Revenue

by Matt Peck, on Jun 10, 2021 9:00:00 AM

Driving traffic to your site is not only challenging, but it can also be expensive. So the last thing you want is to scare that user away with a bad …

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Topics:AdOps Strategy

by Matt Peck, on May 20, 2021 9:00:00 AM

Deciding on a revenue model is an important first step when designing an online business. And while your overall business can have multiple streams of revenue, publishers and media companies …

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Topics:AdOps Strategy
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