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Matt Gillis

Matt Gillis

Matt Gillis is CEO of clean.io. He has 20+ years of mobile, media, and technology expertise with a history of building and operating companies from startup to scaled global market leader delivering $1B+ in annual revenues.

Recent Posts by Matt Gillis:

by Matt Gillis, on Apr 15, 2021 12:00:00 PM

In July of 2019, IAB introduced two new technical solutions to the supply side of online advertising. Sellers.json and the SupplyChain Object brought increased transparency to the convoluted buyer market, …

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Topics:MalvertisingMalvertising 101Malvertising Solutions

by Matt Gillis, on Mar 19, 2021 3:29:19 PM

A study by Statista recently found that roughly 27 percent of internet users in 2021 have ad blocking extensions installed on their preferred web browsers. These free and increasingly popular …

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Topics:MalvertisingMalvertising 101

by Matt Gillis, on Feb 18, 2021 1:48:44 PM

It’s no secret, malvertising is destructive to the user experience Some publishers don’t have malvertising protection, while others have solutions that are simply not effective. But end users aren’t the …

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Topics:MalvertisingMalvertising 101Digital Engagement Security

by Matt Gillis, on Jan 25, 2021 3:12:13 PM

I’m going to start this article with a scary story to set the stage. Imagine walking into a store to purchase something. You find an item you like, and you …

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Topics:Malvertisingecommerce

by Matt Gillis, on Nov 16, 2020 12:00:00 PM

clean.io was founded in 2017 with the mission of delivering our customers real-time protection from unwanted code within any digital environment across commerce and consumption. We began by tackling malvertising, …

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Topics:ecommerce

by Matt Gillis, on Nov 10, 2020 6:15:00 AM

Malvertising is a malicious attack that impacts legitimate websites by bad actors purchasing and submitting ads that appear to be normal, but in fact execute malicious activity when displayed. Learn …

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Topics:Malvertising 101

by Matt Gillis, on Jul 15, 2020 1:10:05 PM

Threat levels of malicious ads have scaled in recent weeks as the end of the quarter nears. Malicious behavior is persistent over time — specifically shown by the act of …

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Topics:Malvertising Data

by Matt Gillis, on Jul 15, 2020 1:09:49 PM

About one year ago, clean.io launched with our first customer — and so began our journey to make the connected world a better and safer place for advertisers, publishers, platforms, …

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Topics:Malvertising Data

by Matt Gillis, on May 26, 2020 10:45:00 AM

Ad fraud is a growing problem, with some estimates showing it could cost advertisers as much as $100 billion by 2023.1 However, ad fraud isn’t just one thing: it comprises …

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Topics:Ad Fraud 101

by Matt Gillis, on May 18, 2020 4:01:00 PM

Forbes. New York Times. BBC. The Onion. NFL. What do all of these web publishers have in common? If you guessed that they’ve all been victims of malvertising, you would …

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Topics:Malvertising 101

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