Kathleen Booth

Kathleen Booth

Kathleen is clean.io's Chief Marketing Officer where she leads the team charged with sharing the clean.io story with the world and creating the category of digital engagement security. She is also the host of clean.io's Ad Ops All Stars Podcast.

Recent Posts by Kathleen Booth:

by Kathleen Booth, on Aug 3, 2021 9:00:00 AM

When it comes to their 2021 budget priorities, ecommerce brands are focused on making investments to improve site performance, increase personalization, replatform, optimize for omnichannel, and improve product discovery and …

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Topics:ecommerce

by Kathleen Booth, on Jul 28, 2021 9:00:00 AM

What does it take to build a more diverse and inclusive ad ops team? This week on Ad Ops All Stars, Eric Hill of Cars.com talks about his experience as …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jul 27, 2021 12:27:00 PM

Looking to grow your ecommerce business, keep up to date with 2021’s latest trends, and/or join a community of passionate digital marketers? You are probably going to want to listen …

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Topics:ecommerce

by Kathleen Booth, on Jul 21, 2021 9:00:00 AM

As an ad ops leader, what are the biggest challenges you wish you could solve? For Keith Candiotti, viewability was at the top of the list. During his tenture as …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jul 20, 2021 9:00:00 AM

If you are an ecommerce store looking to increase your site traffic, social media following, or customer loyalty, offering shoppers discounts codes in return for information and subscriptions is one …

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Topics:ecommerce

by Kathleen Booth, on Jul 14, 2021 9:00:00 AM

Most ad ops teams got their starts as purely direct sales models and then evolved to a programmatic one, but Marc Boswell and the team at LoveToKnow Media have done …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jul 13, 2021 9:00:00 AM

Using discounts and coupons to grow sales and acquire new customers has been a cornerstone of marketing since 1888 when Coca-Cola first offered paper coupons that were redeemable for one …

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Topics:ecommerce

by Kathleen Booth, on Jul 7, 2021 9:00:00 AM

James Strang is the Founder of AdOps Boost and a technical whiz when it comes to the business of ad operations. He's also a champion of neurodiversity who's been chronicling …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jun 30, 2021 9:00:00 AM

Lila Hunt is Head of Digital Ad Strategy at System1 where she heads the team that owns the company's programmatic ad revenue strategy. From teaching ballet and preschool, to getting …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Jun 23, 2021 9:00:00 AM

Sarah Wagner's career has given her unique insights into the world of advertising operations. From her early work as an ad ops strategist for ComicBook.com, to brand- and agency-side work …

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Topics:AdOps StrategyAd Ops All Stars
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