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Kathleen Booth

Kathleen Booth

Recent Posts by Kathleen Booth:

by Kathleen Booth, on Dec 23, 2020 9:00:00 AM

Couponing has a long, reliable track record of helping ecommerce merchants increase sales, with as many as 60% of online shoppers looking for digital coupons to save money at a …

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Topics:ecommerce

by Kathleen Booth, on Dec 10, 2020 9:00:00 AM

Influencer marketing has been around for a long time and when done right, is a highly effective way to expand brand reach, drive sales, and increase customer loyalty. Let's face …

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Topics:ecommerce

by Kathleen Booth, on Dec 3, 2020 9:00:00 AM

There's a famous saying that "what isn't measured, can't be managed." For ecommerce merchants, key performance indicators (KPIs) are vitally important to fully understand the state of your business, and …

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Topics:ecommerce

by Kathleen Booth, on Nov 25, 2020 9:00:00 AM

Ecommerce platforms rely heavily on their digital marketing efforts to drive sales. As such, knowledge of what is and isn’t working is essential to justifying ad spend or effort, as …

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Topics:ecommerce

by Kathleen Booth, on Nov 23, 2020 9:00:00 AM

Malvertising is enemy number one for ecommerce platforms. Hacking, redirects or spam cause serious damage to the user experience and by extension, the brand's reputation. In the media and publishing …

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Topics:MalvertisingMalvertising 101

by Kathleen Booth, on Nov 18, 2020 9:00:00 AM

How can retail businesses not only survive, but thrive, in the post "retail apocalypse" world? The retail industry has been in the midst of massive shifts for some time now, …

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Topics:ecommerceDigital Engagement Security

by Kathleen Booth, on Oct 15, 2020 12:09:37 PM

Today, we're excited to announce a new partnership between clean.io and Index Exchange, one of the world’s largest independent ad exchanges, that will further ensures the ad exchange’s existing commitment …

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Topics:Malvertising Solutions

by Kathleen Booth, on Oct 13, 2020 9:00:00 AM

Protecting relationships. Now, more than ever, people are going online to engage with businesses. One thing that hasn’t changed? Trust. Ultimately, that’s what all businesses are selling and it's the …

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Topics:Digital Engagement Security

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