Kathleen Booth

Kathleen Booth

Kathleen is clean.io's Chief Marketing Officer where she leads the team charged with sharing the clean.io story with the world and creating the category of digital engagement security. She is also the host of clean.io's Ad Ops All Stars Podcast.

Recent Posts by Kathleen Booth:

by Kathleen Booth, on Dec 15, 2021 9:00:00 AM

How does ad operations differ in the U.S. as compared to Europe? How did Motorsport Network double programmatic revenue without increasing headcount? How does a someone with a graphic design …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Dec 9, 2021 10:30:00 AM

Conventional wisdom dictates that coupon extensions are good for your business, but in reality, they reduce your average order value and claim credit for sales they had little or no …

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Topics:ecommerce

by Kathleen Booth, on Dec 8, 2021 12:00:00 PM

Maximizing your ecommerce revenue takes more than just having a good product. In order to stand out from the ever-growing competition in the online marketplace, you're going to need a …

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Topics:ecommerce

by Kathleen Booth, on Dec 8, 2021 9:00:00 AM

It's not unusual for publishers and agencies to use offshore resources for their ad ops teams, and we've covered how to manage those relationships several times on this podcast, always …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Dec 2, 2021 1:04:15 PM

The increasing popularity and resources of coupon scraping extensions like Honey and Capital One Shopping have made holiday weekends particularly dangerous for ecommerce brands. Thanksgiving weekend in particular has become …

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Topics:ecommerceDigital Engagement Security

by Kathleen Booth, on Dec 1, 2021 9:00:00 AM

From working in the mining industry to managing a 200+ person ad ops team at CBS, Dennis Colon has done it all. He learned the ad ops business from the …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Nov 24, 2021 9:00:00 AM

How did Jeremy Gan go from being a "young, hungry, and scrappy" engineering student to VP of Revenue Operations at MailOnline? On this week's episode of Ad Ops All Stars, …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Nov 18, 2021 9:00:00 AM

Affiliate marketing can be a powerful way to bring in new customers for your ecommerce store, but it often comes at a cost. Managing and growing an affiliate program can …

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Topics:ecommerce

by Kathleen Booth, on Nov 17, 2021 9:00:00 AM

In many cases, ad ops is an under-appreciated part of a publisher's business. Melissa Chapman is on a mission to change that by lifting up ad ops professionals and helping …

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Topics:AdOps StrategyAd Ops All Stars

by Kathleen Booth, on Nov 11, 2021 9:00:00 AM

Discount and coupon campaigns have long been a powerful marketing tool for retailers, and the practice has carried over into the online ecosystem. Attracting new customers can be difficult, but …

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Topics:ecommerce

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