Kathleen Booth

2020 was an unusual—and eventful—year in the worlds of malvertising and programmatic advertising. COVID drove significant shifts in brand advertising spend, and the resulting changes in CPMs opened up opportunities …

Q4 of 2020 saw a relatively steep decline in mobile and social threat levels, while mobile still remains the highest producer of threats overall. This trend piqued our interest and …

Analysts project that the ecommerce industry will be worth over 6.5 trillion dollars by 2022. Whether you’re thinking of starting a niche Etsy shop or trying to wreck Amazon’s ride, …

Coupon extensions like Honey, Capital One Shopping (formerly Wikibuy) and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help …

Couponing has a long, reliable track record of helping ecommerce merchants increase sales, with as many as 60% of online shoppers looking for digital coupons to save money at a …

Influencer marketing has been around for a long time and when done right, is a highly effective way to expand brand reach, drive sales, and increase customer loyalty. Let's face …

There's a famous saying that "what isn't measured, can't be managed." For ecommerce merchants, key performance indicators (KPIs) are vitally important to fully understand the state of your business, and …

Ecommerce platforms rely heavily on their digital marketing efforts to drive sales. As such, knowledge of what is and isn’t working is essential to justifying ad spend or effort, as …

Malvertising is enemy number one for ecommerce platforms. Hacking, redirects or spam cause serious damage to the user experience and by extension, the brand's reputation. In the media and publishing …

How can retail businesses not only survive, but thrive, in the post "retail apocalypse" world? The retail industry has been in the midst of massive shifts for some time now, …