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Kathleen Booth

Kathleen Booth

Recent Posts by Kathleen Booth:

by Kathleen Booth, on Apr 13, 2021 9:00:00 AM

The online shopping ecosystem is constantly evolving, so whether you're just starting out with your ecommerce business, or are an industry veteran, there's always something new to learn. As ecommerce …

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Topics:ecommerce

by Kathleen Booth, on Apr 6, 2021 9:00:00 AM

Setting your ecommerce business apart from competitors online is critical, but can be tricky given the proliferation of copycat products and the ease with which new competitors can quickly stand …

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Topics:ecommerce

by Kathleen Booth, on Mar 30, 2021 9:00:00 AM

Ecommerce has been taking bites out of retail sales for years now, a trend only exacerbated by the 2020 pandemic, with ecommerce sales now accounting for 21.3% of total retail …

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Topics:ecommerce

by Kathleen Booth, on Mar 23, 2021 9:00:00 AM

As a small business owner or online retailer, are you feeling overwhelmed trying to keep up with your ecommerce marketing goals? Is your team spread thin or struggling to keep …

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Topics:ecommerce

by Kathleen Booth, on Mar 17, 2021 2:48:19 PM

Brick and mortar retail has been facing off with ecommerce for years now, and after skyrocketing in 2020, ecommerce sales now account for 21.3% of total retail sales. Thats up …

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Topics:ecommerce

by Kathleen Booth, on Mar 16, 2021 9:00:00 AM

Today, we're excited to share that we've formed a new partnership with leading mobile advertising platform Kargo aimed at preserving publisher revenue while ensuring the mobile ads delivered via the …

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by Kathleen Booth, on Mar 12, 2021 9:53:27 AM

This past January, popular independent analyst Benedict Evans published his yearly presentation on the macro and strategic trends in the tech industry. I sat down recently with clean.io co-founder Seth …

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Topics:ecommerce

by Kathleen Booth, on Mar 9, 2021 9:00:00 AM

Anyone in Advertising Operations is going to have some go-to sites they use to research, get industry news, and inform best practices. There are sites for free or subscription-based AdOps …

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Topics:AdOps Strategy

by Kathleen Booth, on Mar 2, 2021 9:00:00 AM

Understanding things like product performance, customer behavior, and seasonal buying trends is part of running a successful ecommerce business. Ecommerce analytics tools make gathering this vast array of data—and doing …

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Topics:ecommerce

by Kathleen Booth, on Feb 25, 2021 9:00:00 AM

The U.S. Cybersecruity and Infrastructure Security Agency (CISA) released new guidelines last month, urging federal agencies to protect themselves from malvertising by installing ad blockers on all employee computers. This …

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Topics:MalvertisingMalvertising SolutionsDigital Engagement Security

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