Kathleen Booth

How does ad operations differ in the U.S. as compared to Europe? How did Motorsport Network double programmatic revenue without increasing headcount? How does a someone with a graphic design …

Conventional wisdom dictates that coupon extensions are good for your business, but in reality, they reduce your average order value and claim credit for sales they had little or no …

Maximizing your ecommerce revenue takes more than just having a good product. In order to stand out from the ever-growing competition in the online marketplace, you're going to need a …

It's not unusual for publishers and agencies to use offshore resources for their ad ops teams, and we've covered how to manage those relationships several times on this podcast, always …

The increasing popularity and resources of coupon scraping extensions like Honey and Capital One Shopping have made holiday weekends particularly dangerous for ecommerce brands. Thanksgiving weekend in particular has become …

From working in the mining industry to managing a 200+ person ad ops team at CBS, Dennis Colon has done it all. He learned the ad ops business from the …

How did Jeremy Gan go from being a "young, hungry, and scrappy" engineering student to VP of Revenue Operations at MailOnline? On this week's episode of Ad Ops All Stars, …

Affiliate marketing can be a powerful way to bring in new customers for your ecommerce store, but it often comes at a cost. Managing and growing an affiliate program can …

In many cases, ad ops is an under-appreciated part of a publisher's business. Melissa Chapman is on a mission to change that by lifting up ad ops professionals and helping …

Discount and coupon campaigns have long been a powerful marketing tool for retailers, and the practice has carried over into the online ecosystem. Attracting new customers can be difficult, but …