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Kathleen Booth

Kathleen Booth

Recent Posts by Kathleen Booth:

by Kathleen Booth, on Jan 21, 2021 10:07:34 AM

2020 was an unusual—and eventful—year in the worlds of malvertising and programmatic advertising. COVID drove significant shifts in brand advertising spend, and the resulting changes in CPMs opened up opportunities …

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Topics:Malvertising

by Kathleen Booth, on Jan 19, 2021 9:00:00 AM

Q4 of 2020 saw a relatively steep decline in mobile and social threat levels, while mobile still remains the highest producer of threats overall. This trend piqued our interest and …

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Topics:Malvertising DataMalvertising

by Kathleen Booth, on Jan 14, 2021 9:00:00 AM

Analysts project that the ecommerce industry will be worth over 6.5 trillion dollars by 2022. Whether you’re thinking of starting a niche Etsy shop or trying to wreck Amazon’s ride, …

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Topics:ecommerce

by Kathleen Booth, on Dec 30, 2020 9:00:00 AM

Coupon extensions like Honey, Capital One Shopping (formerly Wikibuy) and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help …

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Topics:ecommerce

by Kathleen Booth, on Dec 23, 2020 9:00:00 AM

Couponing has a long, reliable track record of helping ecommerce merchants increase sales, with as many as 60% of online shoppers looking for digital coupons to save money at a …

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Topics:ecommerce

by Kathleen Booth, on Dec 10, 2020 9:00:00 AM

Influencer marketing has been around for a long time and when done right, is a highly effective way to expand brand reach, drive sales, and increase customer loyalty. Let's face …

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Topics:ecommerce

by Kathleen Booth, on Dec 3, 2020 9:00:00 AM

There's a famous saying that "what isn't measured, can't be managed." For ecommerce merchants, key performance indicators (KPIs) are vitally important to fully understand the state of your business, and …

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Topics:ecommerce

by Kathleen Booth, on Nov 25, 2020 9:00:00 AM

Ecommerce platforms rely heavily on their digital marketing efforts to drive sales. As such, knowledge of what is and isn’t working is essential to justifying ad spend or effort, as …

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Topics:ecommerce

by Kathleen Booth, on Nov 23, 2020 9:00:00 AM

Malvertising is enemy number one for ecommerce platforms. Hacking, redirects or spam cause serious damage to the user experience and by extension, the brand's reputation. In the media and publishing …

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Topics:MalvertisingMalvertising 101

by Kathleen Booth, on Nov 18, 2020 9:00:00 AM

How can retail businesses not only survive, but thrive, in the post "retail apocalypse" world? The retail industry has been in the midst of massive shifts for some time now, …

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Topics:ecommerceDigital Engagement Security

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