Kathleen is clean.io's Chief Marketing Officer where she leads the team charged with sharing the clean.io story with the world and creating the category of digital engagement security. She is also the host of clean.io's Ad Ops All Stars Podcast.
Recent Posts by Kathleen Booth:
by Kathleen Booth, on Jul 21, 2021 9:00:00 AM
As an ad ops leader, what are the biggest challenges you wish you could solve? For Keith Candiotti, viewability was at the top of the list. During his tenture as …
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by Kathleen Booth, on Jul 20, 2021 9:00:00 AM
If you are an ecommerce store looking to increase your site traffic, social media following, or customer loyalty, offering shoppers discounts codes in return for information and subscriptions is one …
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by Kathleen Booth, on Jul 14, 2021 9:00:00 AM
Most ad ops teams got their starts as purely direct sales models and then evolved to a programmatic one, but Marc Boswell and the team at LoveToKnow Media have done …
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by Kathleen Booth, on Jul 13, 2021 9:00:00 AM
Using discounts and coupons to grow sales and acquire new customers has been a cornerstone of marketing since 1888 when Coca-Cola first offered paper coupons that were redeemable for one …
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by Kathleen Booth, on Jul 7, 2021 9:00:00 AM
James Strang is the Founder of AdOps Boost and a technical whiz when it comes to the business of ad operations. He's also a champion of neurodiversity who's been chronicling …
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by Kathleen Booth, on Jun 30, 2021 9:00:00 AM
Lila Hunt is Head of Digital Ad Strategy at System1 where she heads the team that owns the company's programmatic ad revenue strategy. From teaching ballet and preschool, to getting …
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by Kathleen Booth, on Jun 23, 2021 9:00:00 AM
Sarah Wagner's career has given her unique insights into the world of advertising operations. From her early work as an ad ops strategist for ComicBook.com, to brand- and agency-side work …
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by Kathleen Booth, on Jun 15, 2021 5:00:00 PM
Jared Collette is Senior Director of Ad Operations at Major League Fishing where he oversees ad and sponsorship product development, digital governance and analytics, ad serving platforms and processes, and …
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by Kathleen Booth, on Jun 9, 2021 9:00:00 AM
Scott Messer is SVP, Media at Leaf Group where he overseas revenue operations across Leaf Group's Media division and manages a portfolio of 40+ owned and operated, vertical-focused websites. In …
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by Kathleen Booth, on Jun 2, 2021 9:00:00 AM
When it comes to advertising operations, Mark Verone has "been there, done that" across a range of industry leading brands including Gogo, Orbitz and iHeartMedia. Today, he's a sought after …
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