Eric Trouton

Every good ecommerce strategy focuses heavily on keeping margins as high as possible. This usually means looking for ways to optimize across the purchase funnel, from customer acquisition costs to …

Are you an online retailer who has noticed margins getting thinner despite increases in overall online revenue? Have you considered the effect coupon extensions such as Honey and Capital One …

Heavy ads are digital advertisements that consume an inordinate amount of system resources and can significantly slow down website page load times. Heavy ads are a big concern for digital …

Shopping online is easy, fast and fun. Most buyers use ecommerce platforms to shop online on a regular basis, and because they can now buy everything, from sneakers to spinach, …

I'm excited to share that you can now catch cloaking attacks with cleanAD. What is Cloaking? Cloaking is a type of attack that misuses native "dynamic creative" features of advertising …