Eric Trouton

Trying to understand how coupon extensions are affecting your revenue as an online retailer is a bit of a mystery currently. Many retailers know it is affecting them, but have …

Every good ecommerce strategy focuses heavily on keeping margins as high as possible. This usually means looking for ways to optimize across the purchase funnel, from customer acquisition costs to …

Are you an online retailer who has noticed ecommerce profit margins getting thinner despite increases in overall online revenue? Have you considered the effect coupon extensions such as Honey and …

Heavy ads are digital advertisements that consume an inordinate amount of system resources and can significantly slow down website page load times. Heavy ads are a big concern for digital …

Shopping online is easy, fast and fun. Most buyers use ecommerce platforms to shop online on a regular basis, and because they can now buy everything, from sneakers to spinach, …

I'm excited to share that you can now catch cloaking attacks with cleanAD. What is Cloaking? Cloaking is a type of attack that misuses native "dynamic creative" features of advertising …