Recent Posts by Eric Trouton:
by Eric Trouton, on Sep 30, 2021 11:52:46 AM
Trying to understand how coupon extensions are affecting your revenue as an online retailer is a bit of a mystery currently. Many retailers know it is affecting them, but have …
Read Storyby Eric Trouton, on Feb 23, 2021 9:00:00 AM
Every good ecommerce strategy focuses heavily on keeping margins as high as possible. This usually means looking for ways to optimize across the purchase funnel, from customer acquisition costs to …
Read Storyby Eric Trouton, on Jan 7, 2021 9:00:00 AM
Are you an online retailer who has noticed ecommerce profit margins getting thinner despite increases in overall online revenue? Have you considered the effect coupon browser extensions such as Honey …
Read Storyby Eric Trouton, on Dec 21, 2020 9:00:00 AM
Heavy ads are digital advertisements that consume an inordinate amount of system resources and can significantly slow down website page load times. Heavy ads are a big concern for digital …
Read Storyby Eric Trouton, on Dec 17, 2020 9:00:00 AM
Shopping online is easy, fast and fun. Most buyers use ecommerce platforms to shop online on a regular basis, and because they can now buy everything, from sneakers to spinach, …
Read StoryWhere businesses come to learn more about protecting the points of digital engagement with their customers, audiences and users.
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