We asked ecommerce marketers how they are currently using automation (or would like to use it in the future) to solve their affiliate marketing challenges.
Here’s what some of them had to say:
The decision to automate your affiliate marketing really comes down to a few key advantages highlighted by the responses found in our survey: streamlined and centralized reporting, communication, and marketing tools tied to automation platforms hold the potential to drive increased efficiency, better insights, higher ROI, and an overall improved affiliate experience.
Insights and Challenges
We asked respondents to share how they are currently managing their affiliate programs. While some reported being content with the number of affiliates in their program, others stated that workflow management and manual reporting make it difficult to discover new affiliates to help grow their business.
When asked what the top three challenges are with regards to affiliate marketing program automation, these were some key takeaways:
Across the board, responses gravitated towards the same key issues, namely struggling with discoverability, bandwidth, and being overly reliant upon discounts to drive affiliate sales.
Using Automation to Solve Common Affiliate Marketing Program Challenges
Below we have listed out some of the helpful ways automation can help ecommerce brands overcome these roadblocks.
Automating Discovery And Outreach
“Knowing the characteristics/commonalities of successful partners so we can scale by working to find more of the same” - ROAD iD
Within our survey, this was the most repeated issue encountered by ecommerce marketers. Competing for the attention of powerful affiliates, and being able to discover new affiliates that align with your messaging and audience, is a time-consuming process.
As an answer to this, many platforms have created searchable databases of affiliates, and allow you to set custom parameters in your searches, allowing you to: