In the past decade since their inception, coupon extensions have wreaked havoc on the apparel industry. On average, cleanCART clients see roughly 7.5 coupons injected into each checkout with over 75% of all apparel stores experiencing at least 4 coupon injections per checkout. Before finding cleanCART, brands Honeylove, Boys Lie, and Cuts Clothing were suffering at the hands of coupon fraud, with 2.63, 1.75, and 13.6 coupons automatically injected per order respectively.
AOV in the apparel category is also being negatively affected. The average discount consumers received from our clients pre-cleanCART was 8.78%, ranging from a low of 1.31% (Birddogs) and 1.38% (Threads 4 Thought) to as high as 25.39%. Clients also suffered from a loss in profit and smaller overall margins.