Coupon extensions like Honey and Capital One Shopping belong to many of the most popular affiliate networks like ShareASale, Impact, and PepperJam. This means that if Honey or CapitalOne Shopping source a sale on your website, and if you use an affiliate program, you will be charged a fee for that sale.
This makes sense on the surface.
If Honey sources the sale, then there should be no reason not to pay them a commission. In this case, the affiliate program worked exactly as intended.
But in many cases, this is far from what is actually happening behind the scenes. In fact, because coupon browser extensions like Honey are installed by shoppers, and operate on the browser level, they have an elevated level of permissions to run scripts and inject cookies that hold the potential to fundamentally alter affiliate attribution data, and artificially inflate commission payments.
How Does it Happen?
Let’s see how the use of Honey, when used by a shopper on a site that is part of an affiliate program, adjusts the flow from earlier in this whitepaper: